To stand out in a crowded online space, Realtree was looking for an approach that leveraged their unique story. It wasn’t going to be enough to build a new ecommerce website that simply sold their products; this evolution need to be a compelling convergence of store and narrative – brand-commerce taken to the next level.
Realtree —
MAKING CAMO STAND OUT
From the very beginning, Realtree has been in the business of being invisible. A leader in the camouflage market, their unique approach to pattern design started as original concept sketches created in a front yard in 1986. Today, Realtree is a massive business spanning thousands of licensees and multiple evolutions of patterns designed specifically to disappear in a multitude of environments.
So when Realtree wanted to evolve their digital presence and create a new website that would be impossible to miss, they chose SCS as their partner get them there.
CLIENT
Realtree
PROJECT
Website Redesign
DELIVERABLES
Strategy, Web Redesign, UX, E-Commerce
Intersecting
Brand and
Commerce
CAMOUFLAGING
THE USER
EXPERIENCE
In re-thinking the Realtree site, SCS focused on emulating the brand’s essence in the user experience. The new customer journey was redesigned to make the path from story to store almost invisible – it needed to feel easy, like a natural part of the online experience. Every piece of content, every page and every point of engagement was evaluated in order to create a new UX that capitalized on the power of the brand story to inspire and sell.
BRINGING INNOVATION TO LIFE
A custom, headless Amplience CMS powers the core experience designed specifically for store and story, integrating seamlessly with both a BigCommerce’s front end and optimized purchase path for the customer. This innovative approach to content management and delivery takes the best of both the ecomm and CMS worlds, combining them into one powerful marketing tool designed to convert across all platform iterations.
RE-MASTERED FOR THE FUTURE
Designed to adapt, Realtree’s new digital home brings the best of the brand to everyone. From the traditional hunting demo to emerging audiences that are embracing camo in new ways, Realtree is primed to engage and inspire customers with easy to find products designed to hide in real life. No matter who discovers and rediscovers this storied brand, customers will be greeted with a
a brand-new face for all to see.
