Our concept was to help Too-Faced show customers, not just tell them, the type of hypnotic shimmer their client’s new gold-infused Chocolate Gold eyeshadow would add to their look. However, the challenge was how to capture the kind of sparkle we’d needed to tell this story in video.
Too Faced —
Putting Their Best Face Forward
Our friends at Too Faced usually produce their own video content internally. But every now and then we get the opportunity to collaborate with them, offering a fresh perspective. For example, when they launched their Chocolate Gold Metallic/Matte Eyeshadow Palette, we joined forces to literally create some solid video gold, that fit their timeline, and their budget.
Too Faced Cosmetics
Video Content, Social Content
If you ever really look at polished gold—you’ll notice it’s not just one color. Light reflects and plays off gold in amazing ways, creating plays of dark and light that gives even flat surfaces layers of depth. We built this same effect in our approach, creating a set with multiple physical layers that completely enveloped our model in rich, luxurious gold tones. Then after all the fine-tuning we set our cameras to stun.
But it’s not all about the video, it’s also about getting the most out of our approach and our shoot, creating as much bang for the buck possible. On top of our solid gold :60, we developed a full suite of content and assets, including cinemagraphs and platform specific :06 and :15 cutdowns, and a gold-dipped video wordmark to fill the package out, ensuring that Too Faced had as much content and assets as possible to help them spread the word.