A July Update email in the middle of August! Yes, this month, SCS had some special news to share so we are sending our monthly email to time with the announcement that SCS and personalization performance adtech company Contobox are joining forces to deliver a higher performing e-commerce solution for SCS clients. Through third party data and machine learning, Contobox delivers digital product personalization in new ways that combined with SCS’s programmatic media power and digital advertising creative will provide SCS clients with entirely new ways to drive traffic and convert. Welcome to the SCS family, Contobox!
July Update
Bigger, Expanded Services Coming in Hot for Summer
A July Update email in the middle of August! Yes, this month, SCS had some special news to share so we are sending our monthly email to time with the announcement that SCS and personalization performance adtech company Contobox are joining forces to deliver a higher performing e-commerce solution for SCS clients. Through third party data and machine learning, Contobox delivers digital product personalization that combined with SCS’s programmatic media power and digital advertising creative will provide SCS clients with entirely new ways to drive traffic and convert. Welcome to the SCS family, Contobox!
POPREACH COMPANIES, SCS AND CONTOBOX, JOIN FORCES TO STREAMLINE AD TECH, DRIVE SALES AND BOOST MARKETING PERFORMANCE
As our clients and partners already know, SCS was built from a strategic merger that brought creativity, media, technology, and content together to power brand performance. We are proud to announce that our agency is now joining forces with our sister company at PopReach, Contobox. By integrating our media strategy and creative services with their powerful machine learning capabilities, we plan to develop a full-funnel media platform powered to reach shoppers with convenient, personalized experiences that drive DTC performance with 360 creative and media support.
"We are incredibly excited about bringing SCS's data-driven strategy, creative and integrated media services alongside Contobox's powerful machine learning personalization platform," says James Schiefer, Founder & CEO of SCS. "As a retail activation company that helps brands sell-through and drive e-commerce performance, the Contobox technology platform combined with the SCS blend of media strategy and creativity is going to offer retailers and Direct-to-Consumer brands a full-service solution that improves ROAS, increases engagement and loyalty, and lowers the cost of marketing."
Going forward, the Contobox platform team will operate and evolve its product roadmap within SCS. Contobox’s CEO, Farrukh Gaffarov, will take on the role of Chief Technology Officer at SCS to lead the combined technology platform.
"The Contobox team has been on a mission since our product development in 2011 to leverage data and personalization to improve digital marketing and e-commerce outcomes,” says Farrukh Gaffarov. “Our team is looking forward to integrating with SCS, continuing to support our resellers and partners at the highest level, while driving the future of digital marketing through personalized creative, data insights, and machine learning technology.”
Read the full press release to learn more about how we plan to revolutionize e-commerce and ad services in the future.
THE DEATH OF KING THIRD PARTY COOKIE AND THE RISE OF THE THREE HOUSES OF ADDRESSABILITY
SCS is thrilled to highlight the collaborative effort of Contobox, a valued partner within the PopReach portfolio, and the IAB in their freshly baked eBook, "The Death of King Third Party Cookie and the Rise of the Three Houses of Addressability." The eBook demystifies the transformative shift in the online advertising industry following the end of the reign of third-party cookies.
Despite their once vital role, third-party cookies' controversial privacy practices have led to a significant industry overhaul. The industry is now in the era of "Cookie Independence," utilizing and developing new audience addressing methods with similar accuracy and measurement, while respecting consumer privacy and preferences. This ebook, adorned with a comic-book-style narrative, brings a serious and complex topic to life, making it more approachable. Visit the Contobox website to read the eBook and learn more.
The Home Depot, in partnership with Contobox successfully launched a full-funnel marketing campaign aimed at boosting consumer education and sales for their Smart Home products. Tackling the obstacles of low market awareness and product knowledge, they utilized Contbox’s Customer Data Platform (CDP) to personalize the buyer journey with relevant product suggestions.
The results were extraordinary, exceeding The Home Depot's KPIs with engagement rates and in-unit time spent soaring beyond the retail benchmarks. The lower funnel phase achieved an incredible clickthrough rate, 25 times higher than average, leading to a 315% increase in return on ad spend. To learn more watch the case study video on Contobox's website.
SCS NAMED ONE OF INC MAGAZINE'S FASTEST GROWING 5000
SCS is thrilled to be named one of Inc. Magazine’s fastest-growing 5000 companies, securing the 4,641st spot on the Inc. 5000's Fastest-Growing Companies in America List (2023). Each year, companies are selected based on exponential growth in revenue. We are proud to say that this is our third year on the list (2018, 2022, and 2023). As our industry evolves rapidly, we are dedicated to sustaining this growth momentum, adapting to changing technology and data needs. Our focus is on expanding capabilities to meet modern marketers’ dynamic requirements, solidifying our commitment to innovation and progress. We are proud to say that this is our third year on the highest growth companies list (2018, 2022, and now 2023) despite being a long-standing company that was founded over 38 years ago!
Our mailing address is: 660 Baker St, Ste. D, Costa Mesa, CA 92626
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