August Update

Heading Into the Selling Season

As summer comes to an end, and we look towards the fall and the Holidays, SCS is focused on new technology and new channels that will drive higher performance for our clients. We are continuing to merge the power of breakthrough creativity with machine learning technology as we hit prime selling season with new work and new cases driving brand transformation.

REFRESHING A REVOLUTIONARY BRAND

In the functional water category, it takes more to stand out than ever. With a secret ingredient that amplifies muscle growth and a pristine source, Nirvana Water Sciences is a unique player in a crowded market. Despite these attributes, the brand needed to evolve to capture consumer attention. When they decided to launch a new Nirvana SUPER™ brand and its initial selection of products at the Natural Products Expo West, Nirvana trusted SCS to help create new packaging and a new identity to wow visitors and industry insiders. Nirvana was able to greet these key players with a brand identity that matched its impressive products. The company was so in demand, it created a traffic jam between its neighboring booths. Social posts of video content from the booth and footage of the new flavors received millions of engagements, helping them to connect with their audiences. Read the full case study to see how we helped Nirvana take a great first step with a brand-new face for all to see.

WHAT AGENCIES AND BRANDS NEED TO KNOW ABOUT THREADS

Discover Threads, the lightning-fast social app that has taken the world by storm! Positioned for simplicity and proven utility, Threads gained an astounding 100 million sign-ups in just five days, making it the fastest-growing app launch in history. The platform boasts text updates, public discussions, and media sharing, making Threads a haven for content creators and casual users. Jeremy Agers (our Sr. Director of Social Strategy) broke down Threads on an article for MediaPost, offering SCS insight on the platform, including features, tips for getting started, and the potential challenges the platform may face. To find out what brands and agencies need to know about Threads, read Jeremy's full article on MediaPost.

LOWES DRAMATICALLY INCREASES ROAS WITH SHOPPABLE ADS

In today’s saturated retail market, standing out is key to survival. Recognizing this, Lowes teamed up with Contobox to retarget cart abandoners with innovative e-commerce ads. Introducing Add to Cart functionality into their ads allowed items to be shopped within the ad itself, shortening the path to purchase while granting Lowes invaluable insights into consumer behavior. Lowes recorded a 3.7X surge in post-click return on ad spend (ROAS) and a 3.3X hike in overall ROAS, far exceeding their key performance indicators. Learn more about shoppable advertising on Contobox’s website.