Is it too early to welcome our robot overlords? With ChatGPT growing faster than TikTok, everyone has been writing about AI for some time, but May was a month where we saw more proof of practical applications as ad platforms and tools from Adobe, Microsoft and others began showing how they would bring AI into our day-to-day workflows. In this month's newsletter, we catch up on Google's brand new AI marketing tools, the first Ad Turing Test, and even some exciting new award wins.
May Update
Awards and AI are Dominating May Chatter
Is it too early to welcome our robot overlords? With ChatGPT growing faster than TikTok, everyone has been writing about AI for some time, but May was a month where we saw more proof of practical applications as ad platforms and tools from Adobe, Microsoft and others began showing how they would bring AI into our day-to-day workflows. In this month's newsletter, we catch up on Google's brand new AI marketing tools, the first Ad Turing Test, and even some exciting new award wins.
BALDWIN “OBSESSION” CAMPAIGN TAKES HOME GOLD AT THE TELLYS
This month, SCS’ “Obsession” campaign for Baldwin Hardware took home gold in the Best Online Commercial category as well as numerous Silver awards. With a contemporary and visually striking concept, the team effectively unified Baldwin’s obsession with craft, with their customers’ obsession with timeless design. To ensure a unique and unparalleled look and feel, SCS assembled a diverse and internationally collaborative team, including partners from Poland, Spain, and Colombia, and filmed on location in and around Bogota. This strategic decision not only brought production efficiencies but also harnessed a broad spectrum of creative influences, skilled craftsmen, captivating locations, and exceptional talent, resulting in a truly distinctive and award-winning piece of work. Watch the spot below.
GOOGLE UNLEASHES A WAVE OF INNOVATION AT GOOGLE MARKETING LIVE
In case you missed it, Google Marketing Live showcased an exciting range of new solutions for marketers, bringing forth a wave of advancements in digital advertising. With a significant emphasis on AI tools, Google aims to streamline and enhance the advertising experience on their platform. The latest innovations include smart ad creation tools, improved targeting, and advancements in commerce. In a nutshell, marketers can expect to build more effective search ads through a conversational experience, maximize revenue with Performance Max, scale creativity with revamped asset creation flow, create high-quality images effortlessly using Product Studio, and supercharge their Google Ads strategy with the AI Essentials checklist. With consumer buying journeys becoming faster and impulse shopping on the rise, Google's array of solutions is poised to transform digital marketing. To learn more about these exciting updates, read the full article at the link below, or reach out to the SCS teamto find out how to leverage these new innovations for your own brand.
This Month, Director of Innovation Sean MacPhedran brought back mind-melting developments from the BrXnd AI x Marketing Conference in New York. The conference brought together marketers for an immersive experience into these early days of marketing with generative AI. This recap covers numerous thought-provoking presentations that pushed the boundaries of what AI can achieve in marketing, including the first Advertising Turing Test, where AI-generated ads were evaluated by expert judges and the audience, with surprising results. If you're curious to learn more about the event and explore thought-provoking prompts to spark your marketing thinking, read the full article at the link below.
A new member of the PopReach family is theWinner of Digiday's Best Customer Data Platform: Contobox. Contobox is an all-in-one platform that provides product personalization in both programmatic advertising and brand e-commerce websites. It's a Shopper Intelligence platform that allows brands to score interest in products based on user engagement and purchase trends, it provides product recommendations for customers using predictive intelligence for both new and existing shoppers, and it delivers enhanced creative for personalized experiences across all channels in the customer journey. Contobox helps brands gain valuable first-party data to fill in the blanks, build more complete audience profiles, and increase ROI. To learn more about the Company provides machine-learning solutions for any business objective, visit them here.
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