Air travel is on the rise, the markets are on fire, and consumer optimism and spending is reaching unprecedented levels.
April Update
The Future (Is Now)
Air travel is on the rise, the markets are on fire, and consumer optimism and spending is reaching unprecedented levels. Meanwhile, technology is moving marketing forward in surprising ways. We're living in the future, and it's bringing opportunities for our brands today.
AGENCY NEWS
FREAK SHOW POSITIONING LEADS THE SCS WINS WITH AN AAF GOLD
With 17 wins, SCS took home a Gold for the "Freak Show" identity design for the AAF and a number of notable Silver awards with highlights that included DECKED "Big Boy Heist", the MAD TASTY website, Falken Tire landing pages, Kwikset's "Science Project" campaign, and the film and art for A Life of Endless Summers.
SCS LAUNCHES OSDB FOR RYAN ROTTMAN & AARON RODGERS
“After I got the greenlight, I identified some really great advisors and we started to build out our staff. I knew early on we needed to hire a tech team that can convey mine and Aaron’s vision, so we hired SCS to handle all tech and design and they hit it out of the park.” - Ryan Rottman
THE TRADE DESK: PEACOCK, PARAMOUNT+ ARE EATING INTO NETFLIX
Streaming juggernaut Netflix lost a staggering 31 percent market share in the last year while newer, lower-cost entrants such as NBCUniversal’s Peacock and Paramount+ gained ground. "Outside of Netflix, there’s a sense that these newer platforms will likely support a mix of subscription and advertising." - SCS President & Chief Strategy Officer, Jeff Roach
ZEGO APPROVED: MEDIAPOST ON ACTIVATING APRIL FOOL'S DAY
“I would say that there is nothing inherently wrong with a brand pulling an April Fool’s prank,” John Zegowitz, chief creative officer at the SCS agency, tells Marketing Daily. “It humanizes them and allows them to share an inside joke with their customers and a connection that isn’t all about a transaction.”
NFTs are what happens when digital artists, blockchain, and crypto fans collide. It's the start of a new revolution in art and content ownership that has seen the NBA, Taco Bell, and McDonald's jump on the bandwagon. With Ethereum-backed digital art that provides true ownership and tradeability to consumers, NFTs might be an exciting new world for enthusiast brands.
THE DECENTRALIZATION OF SOCIAL AND WHAT IT MEANS FOR BRANDS
With blockchain technology helping to re-imagine the ownership of digital content and platforms, social media is the obvious next phase in the transformation. "Decentralization of social channels is just one potential solution to give people back some of the control over the content they see and let brands begin to curate for the people themselves"
Recent advancements in digital technology are both amazing and surprising, with implications for brands and consumers directly around the corner. From digital talent to AI-targeting to algorithimc retail, we took a look at some of the most interesting future technology likely to impact marketers and consumers in the near-term.
MIELE: COOKING UP A FRESH STRATEGY FOR U.S. SOCIAL
In the world of luxury appliances, Miele shares a specific set of passions with their customers. They both demand quality and craft, they’re style conscious, have high expectations for performance, and a love for the environment. But the U.S. social media audiences lacked a connection to the German brand. The creative and content was missing the mark in engaging the audience, growing awareness and driving interest in their luxury appliances. SCS worked with the Miele team and with a group of enthusiastic ambassadors to restructure their existing content and build a strategy and execution that grew their social presence by 10x in less than 6 months, exceeding the brand KPI’s across the board.
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