Fall is almost here. After an already busy summer, SCS is kicking into high gear to help clients plan for 2023. But heading into a new season is also a time to reflect on recent trends and achievements. Check it all out in this month's update.
August Update
Ramping Up for Fall
Fall is almost here. After an already busy summer, SCS is kicking into high gear to help clients plan for 2023. But heading into a new season is also a time to reflect on recent trends and achievements. Check it all out in this month's update.
SCS MAKES THE INC. 5000 (AGAIN)
While it’s normal to see exponential growth in your first years as a start-up, Schiefer Media was founded in 1985. Achieving 110% growth in 2021 as a mature company was a challenge, and we’re proud to be named one of Inc. Magazine’s fastest-growing 5000 companies, coming in at 4,212 on the list. In an industry that changes more and more every day, we are dead set on continuing this positive trend in growth as we drive to bring on new capabilities and meet the rapidly changing technology and data needs of marketers today. Check out our profile and the full list at the link below.
With over 100 years of experience, Western Pest Services has one of the longest and strongest records in pest control. With the pandemic renewing interest in home services of all kinds, Western wanted a new way to stand out from the competition. The solution? A new brand and performance marketing campaign showed while pests may be smart, Western’s smarter. In out-of-home ads, TV, social, search, and more, we personified Western’s expertise as a new spokesman and generated powerful results. Read our case study to learn more about their success.
Apple’s revamped privacy policy sent shockwaves through the marketing community as agencies realized the power of third-party data would be severely curtailed. While some challenges lie ahead transitioning to a cookieless future, there are also steps you can take to prepare yourself. Learn how measuring impact and new tools like Unified ID and AI are leading the way towards first-party tracking and analytics.
ADAGE: HOW AMERICAN EAGLE IS USING TIKTOK, ROBLOX, AND METAQUEST FOR ITS BACK-TO-SCHOOL CAMPAIGN
Agile reactions to trends and authentic content are keys to targeting Gen Z markets on TikTok. In their new back-to-school campaign, American Eagle’s TikTok challenge used the SoundOn platform to connect directly to their young consumers’ passion for music. By linking potential consumers to their favorite artists, American Eagle hopes to meet their audience where they are instead of serving up back-to-school content as usual. Check out this story and more in our Friday Five Back-to-School Issue.
THE WEDNESDAY WEB3: THE HOLOGRAPHIC UNIVERSE EDITION
If we’re not living in a simulation now, we might be soon. The most recent Web3 Wednesday covers the evolution of 3D graphics and the Holographic Universe. From the famous Coachella Tupac hologram to new holographic displays, companies are investing heavily in 3D technology to make brand experiences more immersive. To sneak a peek at the future of 3D entertainment, take a look at our Blog to learn more.
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