February update - It's Time for a 20/20 Brand Focus.
FEBRUARY UPDATE
It's Time for a 20/20 Brand Focus
AGENCY NEWS
SCS HITS THE FESTIVAL CIRCUIT WITH DANA BROWN'S "A LIFE OF ENDLESS SUMMERS", PREMIERING AT THE NEWPORT BEACH FILM FESTIVAL
SCS has been working with filmmaker Dana Brown to create his newest film highlighting the work of his father, Bruce Brown, regarded as the godfather of the action film genre. It's an introspective look at Bruce’s life work and impact on the surf and motocross cultures, and generations of action sports filmmakers. “A Life of Endless Summers” will premiere at the Newport Beach Film Festival on Saturday, April 25th at 6:00 pm ahead of a theater tour and RedBullTV launch later this year.
SCS HELPS LAUNCH THE NEWEST TEQUILA TO HIT AMERICA WITH THE FIRST DIGITAL CAMPAIGN FOR TEQUILA, MEXICO'S EL TEQUILEÑO
Putting emphasis on quality and heritage, SCS shot and developed series of richly crafted video ads for one of our newest brands, El Tequileño. The content highlighted the brand’s 3rd generation master distiller, their small-batch premium process and ingredients, and it’s heritage of Tequila, Mexico—all all designed to support El Tequileño's Platino, Reposado, and Reposado Rare products. SCS leveraged the content to introduce El Tequileño in the U.S. and Canada through a digital campaign that targeted premium tequila drinkers within their retail markets.
ON THE BLOG
BRAND, AGENCY, DIRECTOR OF MARKETING, STRATEGIST, CREATIVE, OR CUSTOMER. BEHIND EVERY GREAT CONCEPT IS AN INSTIGATOR AT WORK
To state the obvious: it doesn’t matter how well the creative delivers on the USP if nobody pays attention to the creative. At its core, creativity of all kind is about tripping the right triggers. Our goal in advertising is to provoke. It’s to get people to think and react differently. Behind every disruptive idea is an instigator at work. Someone who has the radical idea, and the ability to see it through. SCS Chief Creative Officer John Zegowitz discusses how approaching work with the heart of an instigator is the first step toward the kind of disruptive and effective advertising that sets brands apart.
INSTIGATION IN THE SOCIAL WORLD: HOW DO YOU PUSH THROUGH THE SOCIAL NOISE TO INSPIRE ENGAGEMENT WHILE STAYING TRUE TO YOUR BRAND
Sometimes it seems that social has become a sea of sameness: the same posting strategies, interchangeable content, and brands climbing over each other to be recognized on the newest “it” platform. SCS VP of Marketing, Kirsten Wright shares the benefits of focusing on the true brand enthusiasts, thinking big for small audiences and using social for the powerhouse that it is.
SIX INSTIGATOR BRANDS USING UNIQUE DIGITAL EXPERIENCES TO DISRUPT THEIR CATEGORIES AND CREATE MORE AUTHENTIC RELATIONSHIPS
We're in an era of marketing best practices that has created a sea of sameness. Pick almost any category, look at the Instagram, website, or digital ads from the top three brands, and you're likely to find eerily identical content, construct, and creative. SCS's President & Chief Strategy Officer Jeff Roach shares six instigator brands with a different approach to digital, finding new ways to create value for consumers and build brand equity.
SCS LAUNCHES THE NEW CALIFIAFARMS.COM WEBSITE WITH A FRESH DTC E-COMMERCE PLATFORM DRIVEN BY CUSTOMER SEGMENTATION
After recognizing the unique opportunity that lay in focusing on a direct-to-consumer experience, Califia Farms tapped SCS to launch a national customer segmentation study to help determine their core audiences, and inform the design of their new website. The study resulted in a set of customer journeys leveraged to create an entirely new, customer segmentation driven DTC experience and allowed Califia’s cross channel media on digital display, social, search, video and Google Shopping to drive deeper engagement and purchase conversion.
WCU’S "YOU VS. A MILLION REASONS WHY NOT YOU" CAMPAIGN DISRUPTS HEALTHCARE EDUCATION WITH AN ENERGIZED NEW VOICE IN THE CATEGORY
West Coast University has helped shepherd in the next generation of nurses for over a hundred years. Just as they strive to set themselves apart from the industry in their approach to education, they hired SCS to help them do the same with their marketing and advertising. The team at SCS saw an opportunity to and shift away from the industry staples of heartstrings and faux emotions, and created an intense and driven campaign that challenged potential students to overcome their obstacles, and step up to a rewarding career filled with passion and purpose.
