January update - it's time for a 20/20 brand focus.
JANUARY UPDATE
IT’S TIME FOR A 20/20 BRAND FOCUS
AGENCY NEWS
SCS BROUGHT THE MAGIC OF AR TO GIANT FOODS GROCERY STORES
SCS partnered with GIANT Foods to bring a world of winter fun to the everyday grocery store visit. Scanning GIANT snowflakes displayed all around the store, customers unlocked custom GIANT augmented reality charcters and experiences, collecting points towards purchase discounts. From juggling polar bears, to ice fishing penguins, and even a sighting or two of the abominable snowman, this holiday season re-invented the traditional grocery store experience.
SCS WINS WORK FOR HOME BRANDS KWIKSET, BALDWIN, AND PFISTER
Through a national agency review process in late 2019 at Spectrum Brands HHI, SCS won the opportunity to work with leading national brands in the door & lock hardware, and kitchen & bath faucet categories. SCS is working on the brand evolution for luxury hardware brand Baldwin, a national SmartKey campaign for Kwikset locks, and a national creative campaign for Pfister faucets, amongst a number of other brand initiatives across digital, social, creative and media channels.
ON THE BLOG
THE TRANSFORMATION OF BRANDS IN THE MODERN ERA
SCS Founder & CEO James Schiefer welcomes the new year, and although it comes with a new world of data, technology and digital transformation, it starts with a lot of the same marketing challenges of the past. James starts 2020 with an emphasis on how to persevere through these same marketing challenges by using these new tools.
BEYOND BRAND PURPOSE: HOW ADVERTISERS WILL SAVE THE WORLD
As the consumer voice became louder and louder in 2019 about their desire for more sustainable consumer choices, brands around the world introduced major sustainability initiatives. SCS's Director of Digital Strategy, Sean MacPhedran takes a closer look at the trend-turned-tsunami, outlining how 2020 will be the year of doing something good for all of us.
THE CES ROUND-UP: WHAT IS 2020 GOING TO BRING OUR WAY IN TECH?
From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots, to how AI is impacting everything, Jeff looks at the technology we need to stay focused on as brand marketers in 2020.
SCS HELPS GIANT FOODS BRING ‘PLAY’ TO HOLIDAY GROCERY SHOPPING
With the retail industry is poised to become the biggest spender for AR and VR, and the largest industry vertical for that tech in 2020, GIANT Foods teamed up with SCS to to get ahead of the curve. Leveraging web AR, SCS & GIANT Foods infused the everyday grocery store visit with a bit of holiday magic, turning the customer journey into a tale of winter wonderland discovery.
WHEN SCS BROUGHT CHOCOLATE GOLD TO LIFE FOR TOO FACED COSMETICS
We never lose sight of one important fact: nobody knows our client’s business better than they do. So, when our glamour brand client Too Faced wanted to get into the production trenches to help launch their exciting new product line for Chocolate Gold, SCS dressed the stage (literally) to help bring richness in color and tone that only the Too Faced brand could make this cool.
