JANUARY UPDATE

New Partners. New Capabilities. New Year. New Future.

2021 was a huge year for SCS. We broke new ground with our client partners, expanded our capabilities, and brought some southern talent to our agency. While we took the Holidays to reflect on these achievements – we're far from finished. An exciting year lies ahead as we continue to grow our family, take advantage of emerging marketing technologies, and push to make 2022 a strong year of growth for our clients.

AGENCY NEWS

KWIKSET "SMARTER KIND OF SIMPLE" CAMPAIGN NAMED CREATIVE MEDIA AWARD FINALIST

SCS was excited to take on the task of crafting Kwikset's first brandsell campaign in years. Over the course of its development, "A Smarter Kind of Simple" transformed from an important project into a labor of love for our agency. It's thrilling to see Media Post nominate it, along with Projects by McKinsey and Mindshare USA, for the top prize in the Creative Category of its Creative Media Awards. Read more about the award and other nominees here.

SCS CONTINUES TO GROW WITH NEW HIRES AND PROMOTIONS

Following its merger with Swarm last August, “talent continues to be a priority at SCS, with a focus on finding a diverse set of creative minds and experienced digital marketers who want to help clients of all sizes reach their goals through collaboration and forward-thinking strategy,” said SCS Founder & CEO, James Schiefer. To that end, SCS has hired new employees and promoted others to prominent positions to ensure it can maximize value for clients and partners. Learn more about these moves to grow our team at the link below.

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SVP OF BRAND SOLUTIONS, HEATHER BROSCIOUS, SHARES WHAT’S WORKING HEADING INTO 2022

The last couple years have been strange ones for the marketing world. Leaders who know how to navigate turbulence are more important than ever. Hence why SCS' SVP of Brand Solutions, Heather Broscious, sat down with PR Daily to share knowledge she's taking with her into 2022. "2020 taught me a lot of lessons, but the first one that comes to mind is greater resiliency and what that means for me." says Heather. "I’ve always been prepared with backup plans, but I had to figure out what works for me to become even more resilient than I thought I was..." Learn more about Heather's approach in the full interview below.

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FORBES COUNCIL POST: HOW TO MOTIVATE A HYBRID AGENCY WORKFORCE IN 2022

The transition to the hybrid workplace has been a challenging balancing act: how do agencies accomodate the increased freedom offered by remote work and still motivate people to return in person part time? SCS CEO and Co-founder James Schiefer explains "For the hybrid model to truly be effective, when people do come in, it should be with a purpose. People want a reason to come in." Read the full article to learn more about how to bring intention to the Hybrid Model.

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HOW LUXURY BRANDS ARE MAKING MONEY IN THE METAVERSE

The metaverse is much more than just a fad for designer brands. Balenciaga, Burberry, and Dolce and Gabbana noticed consumer interest in how people could present their avatars online increase over the years. Creating virtual counterparts for their most iconic lines has proven to be a money maker that avoids the problems of overstock and increases brand mystique as they move into new creative territory. The metaverse isn't just for luxury products though. Consumer goods sectors can learn from design houses and get in on these Web 3.0 opportunities by moving fast. Read this story and more in Friday Five 78.