Summer is almost over, but at least the positive uproar of e-commerce continues.
JULY UPDATE
SCS Merges with Atlanta-Based Swarm
Summer is almost over, but at least the positive uproar of e-commerce continues. As we move towards a fully digital world, nothing is stopping our brands from exceeding customers’ expectations.
AGENCY NEWS
ATLANTA-BASED SWARM MERGES WITH SCS
SCS is proud to announce our merger with Swarm, a results-driven agency in Atlanta who utilize industry-leading technology analytics to support digital performance marketing. Swarm added expertise in e-commerce, digital performance media, retail, consumer products, home services, and B2B. Together as SCS, the new union will include 100 people across three offices – Atlanta, Southern California, and Ottawa (Canada) – and offer an integrated digital, media, creative and marketing consultancy designed as a modern, agile-solution at scale for national and international brand management. “We were attracted to Swarm because of its founders’ commitment to employees and clients, as well as its strength in digital, media and DTC focus, designing compelling campaigns and communications across a variety of brands and to a variety of consumers." Says SCS Founder & CEO, James Schiefer, "We see enormous growth opportunities with Swarm and we are delighted with the complimentary fit of the Swarm team.”
SCHIEFER MEDIA FOUNDER CARL SCHIEFER INDUCTED INTO THE SEMA HALL OF FAME
A man of creative drive and family tradition, Carl Schiefer accepts induction into the SEMA Hall of Fame. In SCS’s humble beginnings the automotive industry was instrumental in bringing motorsport brands to the general public. Schiefer exemplifies what it takes to be innovative, with his professionalism and integrity. Traditions that continue today at SCS. Carl grew up watching his father, Paul Schiefer, compete in races and later competed himself into his 30’s. Building personal relationships, humbly learning from the best, and dawning his natural work ethic, Carl was able to network not only within the automotive sphere but within the advertising world. This allowed him to grow automotive clients to holding national status. His induction into the SEMA Hall of Fame came as a surprise “When Kersting called me to tell me I’m being inducted, I was shocked. I really was,” Carl said. With his father being the first member of the SEMA Hall of Fame, and Carl making his own mark within, the road is paved for the next generation of visionary individuals in the automotive industry.
BRINGING JOHN DEERE INTO THE METAVERSE WITH FARMCRAFT, A MINECRAFT EXPERIENCE
John Deere is taking new initiatives to bring the rewards of farming to younger audiences. SCS collaborated with Blockworks to create FarmCraft, a unique Minecraft gaming experience. The experience gives young players an exciting introduction to the life of modern agriculture in America today. As players are introduced to agricultural machinery and processes, they can develop a further interest in what it takes to pursue an education in agriculture. From AdAge: “Between the global pandemic and the consumer trends in video games and immersive digital experiences we’re seeing more and more marketers considering ‘synthetic experiences’ as a way to bring their brands to life, particularly for Gen Z and Generation Alpha consumers,” says Jeff Roach, president and chief strategy officer of SCS. He also added, “Creating the FarmCraft experience in Minecraft for young players to experience John Deere tractors in the context of digital farming as a synthetic experience brings young consumers alongside the brand, providing added-value education through play.”
SCS’S FIRST POST-PANDEMIC EVENT: BRINGING THE TEAM BACK TOGETHER (WITH CHICKENS)
As the world slowly starts to re-connect in-person again, the SCS team in Irvine felt lucky to celebrate together after a challenging year of the WFH transition. From a pandemic rage art wall to our team’s "famous" creative cocktails like James Schiefer's signature Cadillac Margarita and John Zegowitz's "Johnny's Second Weakness," SCS was able to come together as a team once again. And as a way to continue with our quest for the mental health and work/life balance theme of the past year, we brought in SCS's favorite DJ Breesa Herrera, and some of our favorite support animals including an alpaca, goat, cow, duck, and chickens for John. (John really loves chickens). Along with all of the festivities, the SCS management team had the opportunity to look at the new year ahead and present a number of exciting announcements to the SCS team.
Our mailing address is: 17922 Fitch, Suite 100 Irvine, CA 92614
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