August is here and summer is flying by as SCS continues to work with our clients to create breakthrough performance and drive new brand value. As the season passes, new marketing trends and emerging technologies are revealing an exciting path through shifting economic tides.
July Update
Summer Reveals Emerging Trends and Transformation
August is here and summer is flying by as SCS continues to work with our clients to create breakthrough performance and drive new brand value. As the season passes, new marketing trends and emerging technologies are revealing an exciting path through shifting economic tides.
SCS HOSTS AAF TECH & TRANSFORMATION PANEL
With economic uncertainty on the horizon, how can technology and creative innovation help brand marketers cut through in 2022 and beyond? This past month, SCS hosted the AAF event and panel, Tech and Transformation, to answer this exact question. In addition to bringing OC marketing professionals together, the panel featured valuable perspectives from technological and creative leaders from SAP, Giant Bicycles, and Innocean along with SCS’s Chief Creative Officer John Zegowitz, moderated by our Chief Strategy Officer, Jeff Roach. Read the full event recap from a Gen-Z perspective on the future of marketing in this article by one of our summer interns, Audrey Akins.
In an effort to continually provide more value for our clients, SCS has made powerful additions to our team with a round of new talent hires in HR, Strategy, and Media. From our Founder & CEO James Schiefer on the moves, “Our people are truly our product and we continue to invest in finding strong in-market experience amongst diverse backgrounds to create a talent pool at SCS who love what they do, and are highly effective at integrated marketing communications that moves the needle for our clients.” New team members include: VP People & Culture, Christine Lee; Creative Director, Todd Nolley; Sr Strategists, Tyler Hartsook and Rick Burchfield; Media Directors, Danielle Richards and Brandon Willhelm; and returning to SCS from Taco Bell, alum Sarah Romero as Resource Manager.
ORANGE COUNTY BUSINESS JOURNAL: SCHIEFER’S SCS BOOSTING NATIONAL PRESENCE
With the opening of our new Costa Mesa office as well as last year’s addition of our Atlanta team, SCS has grown over 100% since 2021. Founder & CEO James Schiefer sat down with OC Business Journal to discuss the agency’s journey and trajectory: “We’re working with clients who love to push the envelope a bit as we grow into a more innovative agency than a standard advertising group.” The company ranked No. 4 on the Business Journal’s latest list of advertising agencies, reaching $68 million in reported 2021 revenue. Read the entire interview for more information on the current state of SCS and what the future holds for the growing media and creative agency.
To date, global VR device shipments are already up 241.6%, and 2023 is slated to be an even bigger year for the new medium. While Meta has taken an early lead in the VR Market Space with its Quest 2 headset, it is already planning to launch a Quest Pro device with a higher market price and more powerful processing power. However, plenty of competitors are entering the space too. Apple is rumored to release an AR/VR product in Q1 of 2023, Playstation continues to invest in its VR capabilities, and Chinese newcomer Pico is anticipated to make its big debut in the coming year as well. Learn about this emerging trend and more in the Web 3 Wednesday Issue 5.
ADAGE: ANA SETS INFLUENCER MARKETING MEASUREMENT GUIDELINES IN FIRST FOR THE INDUSTRY
Marketing with social media influencers has been a mainstay of advertising on different platforms for over a decade. However, measuring their impact has always been tricky. As the internet continues to decentralize and creators take a larger market share online, solving that problem is increasingly important to the future of content creation. Just in time, the Association of National Advertisers has put out a first ever set of Influencer Marketing Measurement Guidelines to help brands make better decisions in their influencer partnerships. Catch up on this and other insights about the web’s decentralized future in Friday Five Issue 90.
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