June Update

Summer Heats Up with Wins in Performance and Ecommerce

July is almost here and summer is in full swing at SCS. A frenetic pace of exceptional digital work and experimentation with AI makes time fly, so we’re taking a moment to comb through our latest insights to provide a glimpse into the future as it unfolds. This month, explore the exceptional new ecommerce site we built for Realtree, learn how to use AI while maintaining the authenticity of your brand, meet our AI-powered sister company, Notify AI, and more in this month’s update from SCS.

MAKING CAMO STAND OUT

With a rich history in camo design and concealment, Realtree's realistic patterns set it apart from other brands, allowing hunters to seamlessly blend into any environment. Just like its camouflage, the brand has maintained its leadership by changing ahead of the times. When Realtree wanted to evolve their digital presence and create a new website that would be impossible to miss, they chose SCS as their partner to get them there. Realtree has launched a groundbreaking website that combines brand and commerce, revolutionizing the direct-to-consumer experience. The pattern maker aimed to capture the brand's essence in the user experience, creating a unified journey from storytelling to shopping. To meet their goals, SCS developed a custom headless Amplience CMS integrated with a BigCommerce front end, creating a flexible marketing tool that maximizes brand immersion across all platforms. Explore the full case study to witness how Realtree's new online home engages and inspires customers with its wide range of camo products for traditional and emerging audiences alike.

FORBES: HOW TO OVERCOME AI SHAME WHILE MAINTAINING THE AUTHENTICITY OF YOUR BRAND

In his article for Forbes Media Council, SCS CEO, James Schiefer, delves into the challenges faced by brands when integrating AI while maintaining authenticity. “By concentrating on the essential qualities that make us human and leveraging AI to augment those strengths, we can create a future where humans and AI work together harmoniously,” explains Schiefer. Rooted in examples from successful companies, learn strategies for maintaining human touchpoints, ensuring transparency in AI-driven interactions, and aligning AI initiatives with a brand's core values. By understanding the nuances of AI integration and adopting the recommended strategies, leaders can successfully leverage AI's potential while staying true to their company’s unique identity.

INTRODUCING NOTIFY AI

As one of our most advanced pillars in the PopReach portfolio, Notify AI is a trailblazing company revolutionizing business operations through advanced artificial intelligence. With their comprehensive suite of intelligent software solutions, Notify AI empowers organizations across diverse industries to streamline operations, automate tasks, and unlock and turn traffic into loyal subscribers. By leveraging cutting-edge algorithms and data analytics, Notify AI enables businesses to make informed, data-driven decisions for laser-targeted ads via simple push notifications. For a full picture of their services and a glimpse at the future of automation, visit their site to learn more.

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SCS'S MEDIA PARTNER COMPANY Q1MEDIA IS ONE OF THE BEST PLACES TO WORK IN AUSTIN

SCS is proud to celebrate Q1Media being named the Third Best Place to Work in Central Texas by the Austin Business Journal. Q1Media's success is attributed to their commitment to employee satisfaction, highlighted by their flexible work arrangements, collaborative environment, and team-building activities. "We are honored to be named one of the Best Places to Work in Central Texas," said Bill Weiman, CEO at Q1Media. "This achievement showcases the exceptional employee community we’ve built here in Austin and the focus on employee satisfaction and success within our culture. We strive to create a fulfilling and inclusive culture where employees take charge of their career paths for everyone’s collective success.” This award also solidifies Q1Media's status as an industry leader and a valuable asset within PopReach's growing portfolio, reaffirming their commitment to excellence in the digital media ecosystem.