With Canada Day and Independence Day on the horizon, summer is in full swing! Even as SCS celebrates, we’re also looking towards the future for the continued success of our clients and partners. This month: we host AAF’s Tech & Transformation event with SAP’s Sr Brand Storyteller Ana Amman; begin a series on softening consumer markets with nine actions for marketers to plan for now; and help Vans shoes overcome trend headwinds with an integrated media awareness push throughout the U.S. driving their Classics business. Plus, Chief Creative Officer John Zegowitz pens a piece for young creatives in AdAge.