With Canada Day and Independence Day on the horizon, summer is in full swing! Even as SCS celebrates, we’re also looking towards the future for the continued success of our clients and partners. This month: we host AAF’s Tech & Transformation event with SAP’s Sr Brand Storyteller Ana Amman; begin a series on softening consumer markets with nine actions for marketers to plan for now; and help Vans shoes overcome trend headwinds with an integrated media awareness push throughout the U.S. driving their Classics business. Plus, Chief Creative Officer John Zegowitz pens a piece for young creatives in AdAge.
June Update
SCS Plans for Summer with Tech & Transformation
With Canada Day and Independence Day on the horizon, summer is in full swing! Even as SCS celebrates, we’re also looking towards the future for the continued success of our clients and partners. This month: we host AAF’s Tech & Transformation event with SAP’s Sr Brand Storyteller Ana Amman; begin a series on softening consumer markets with nine actions for marketers to plan for now; and help Vans shoes overcome trend headwinds with an integrated media awareness push throughout the U.S. driving their Classics business. Plus, Chief Creative Officer John Zegowitz pens a piece for young creatives in AdAge.
AAF TECH & TRANSFORMATION EVENT HOSTED BY SCS COSTA MESA JULY 13TH
Marketers have never felt so much change in how they reach, engage and convert consumers to purchase than in the last few years. With softening consumer spending on the horizon, economic uncertainty, and rising costs, how can technology and creative innovation help brand marketers cut through in 2022 and beyond? With a history of both technology and creative leadership in Orange County, this panel of agency and brand marketing experts including representatives from SAP, Giant Bicycle, and Innocean will unpack how they are seeing evolving tech and innovation impacting marketing
With the Fed raising rates in response to a rising Consumer Price Index, everyone is talking about what might happen and asking when a recession starts. No one can predict the future, so Mark Ritson is getting ahead of the curve with nine actions you can take now. Some highlights include shifting perspective (and spend) to prioritize long-term results, growing your share of voice, increasing prices, and failing less. We’re taking these steps to get ready and hopefully they’ll help you too. Check out this story and more in last week’s Friday Five.
Vans Classics are a streetwear fashion icon. To support the Vans brand and deliver a strong summer and back-to-school season amidst some challenging trend headwinds SCS is supporting an ongoing media campaign for the brand entitled Classics Since Forever which is designed to drive high awareness and interest in Vans Classics including Old Skool and Sk8-Hi styles. The campaign is integrating digital media alongside influencer and awareness media channels which has been driving strong positive movement for Classics, as mentioned on VF Corp’s recent earnings call, “We have a renewed focus on our icon management strategy, our proof point this quarter was the 25% growth that we saw in our Sk8-Hi."
ADAGE: AN OPEN LETTER TO THE CREATIVE CLASS OF 2022
With an uncertain economic future and a job market that grows more competitive every day, it’s an intense time to be a college graduate – let alone one trying to make it in the creative world. But there are also lots of opportunities. With the industry evolving at such a rapid pace, SCS Chief Creative Officer, John Zegowitz, penned some open-hearted and savvy advice for young creatives looking to lead change and take over.
This Month, the American Advertising Federation announced that SCS's John Deere Minecraft mod, FarmCraft, took home Silver in the Online Interactive/Games category in the national competition. FarmCraft emerged out of John Deere's need to attract youth to careers in agriculture, with a solution from SCS that worked to introduce John Deere to where kids play, in the metaverse. By partnering with BlockWorks, we were able to create a downloadable mod that allowed young gamers to interact with John Deere farming equipment through their favorite game: Minecraft. Over seven million downloads later, a strong user base is still virtually farming with John Deere today.
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