As vaccinations increase, consumers & businesses are beginning to look to the light at the end of the pandemic tunnel.
MARCH UPDATE
Seeking a Second Roaring 20's
As vaccinations increase and more doors begin to crack open, customers and businesses are beginning to see the light at the end of the pandemic tunnel. This month, we're embracing optimism with a look at key trends that will play a role in a larger reopening and - we hope - a return to a new normal.
AGENCY NEWS
A FAST PASS FOR YOUR EMOTIONAL TRAFFIC JAM
Continuing our work to help bring our favorite hemp-infused sparkling water to the world, SCS transformed two trucks in Mad Tasty's home markets of Los Angeles and Orange County into unmissable mobile billboards, marking the brands first OOH campaign. The trucks, which are featured on Little Black Book, will be traveling up to 200 miles a day for 6-7 days a week and are expected to reach up to 385,000 people per week. That's a lot of Unicorn Tears.
DIGIDAY INTERVIEWS JEFF ROACH AND YI CHEN ON EMERGING MEDIA
Emerging platforms like Snapchat, TikTok, and Twitch are becoming increasingly important in consumers lives, giving them more control over the media they consume. SCS President Jeff Roach and Senior Strategy Director Yi Chen provide their insights to Digiday on how media planning teams are adapting.
HOW COVID-ERA TRENDS WILL IMPACT YOUR FUTURE BUSINESS
Looking out the window, we’re starting to see things return to a relative pre-Covid normality. But a year of lockdowns has shifted consumer mindsets in many ways. We’ll explore some of the behaviors and attitudes that we think will stay for good and how your brand can adapt to the new norm.
While most of us have been stuck at home, marketers have been learning a few things about amplifying experiences and event marketers have been working on new approaches to going back to normal. We take a look at how experiential marketing might return, and how different it might look.
As consumer shopping habits shifted online, Mothers looked to update their digital experiences to adapt. SCS refreshed the brand website and added a strong eCommerce foundation to the mix, giving consumers more choices in their buying decisions. Reflecting the user journey work done on the site, a new Amazon storefront was created to better express the brand on the platform and make it easier for consumers to find the best product.
From a vast highly acclaimed library of feature films, television, home entertainment and digital distribution worldwide to animation, to featured experiences including comic books, video games, broadcasting and more, Warner Bros. is one of the most successful entertainment studios of all time. See how SCS reinvented the brands online presence with a content-rich immersive experience that brings each individual property to life.
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