And just like that, it's Spring. Travel and events are back, consumers are re-imagining a post-pandemic world and the SCS team returns to the office to push into a new brand future.
MARCH UPDATE
Spring Forward
And just like that, it's Spring. Travel and events are back, consumers are re-imagining a post-pandemic world and the SCS team returns to the office to push into a new brand future.
AGENCY NEWS
GOODBYE IRVINE, HELLO COSTA MESA
After months of waiting, the Southern California team finally got the opportunity to move into the new SCS headquarters at 660 Baker St Bldg D in Costa Mesa. Although it’s just five minutes down the street from the office on Fitch, it’s a whole new world with a custom office build designed from the ground up for SCS that's perfect for client events and collaboration days, and a hidden secret in store. Look out for the official invite to our open house on April 20th.
MEET SOME OF THE BARRIER BREAKING WOMEN OF SCS
In honor of Women’s History Month, we want to introduce you to some of SCS’s leading women. We’ve asked eight incredible women to share their unique personal experiences. They offer inspiring insights into how they navigated their careers through trial and error, through failure and success. Learn from the challenges they faced, their knowledge in the agency, and how they deliver rewarding outcomes.
Chief Creative Officer John Zegowitz attended SXSW in Austin this month. Six days of SXSW amounts to more panels, talks, pop-ups, activations, and barbecue than many people get in a year. This year – the overwhelming thrum was practically built on the blockchain, and just about every event touched on the digital future in some way or another. Here are just a few of the valuable insights from six days at SXSW.
The shift from Web 1.0 to Web 2.0 drove a tidal wave of change in consumers' lives and brand interactions. We've entered the leading edge of Web 3.0, which will bring another wave of unexpected changes. From DAO's and NFTs to the Metaverse, DeFi, and Mixed Reality, we see the trends of decentralization, creator economy, and the spatial web converging into a new digital future. This has tremendous implications for marketers. Keep an eye out for SCS's introductory Web 3.0 white paper launching next week.
HOW BRANDS AND AGENCIES ARE SPENDING SMARTER AMID RECORD INFLATION
The TradeDesk The Current interviewed SCS’s Chief Strategy Officer Jeff Roach about the impact of record inflation. SCS agency, whose clients include John Deere, Vans, and lock maker Kwikset, points to brands leveraging first-party data as examples of recommended best practices advertisers should adopt with their buying strategies. “The increased costs are squeezing margins during a challenging talent environment, which is creating turnover that is directly impacting a brand manager’s ability to execute their media strategies.”
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