Preparing your brand for the future – looking towards 2020
NOVEMBER UPDATE
Preparing your brand for the future – looking towards 2020
AGENCY NEWS
SYLVANIA AND SCS HELP GENERATE AWARENESS FOR NIGHT TIME DRIVING SAFETY WITH "HEADLIGHT SAVINGS TIME"
In a new campaign for SYLVANIA, SCS worked to help promote safer night time driving through the darkest nights of the year by encouraging drivers to replace their old, worn out headlight bulbs before they become a bigger problem. The campaign, spanning across TV, OOH, social media and digital channels creates a trigger for changing bulbs by tying their campaign—"headlight savings time" to the end of daylight savings time on November 3rd. AdAge & iSpot.tv discovered the spot, noting strong attention scores.
SCS CREATIVE TEAM PREPARES FOR THE FUTURE OF BRAND DESIGN AT ADOBE MAX
SCS attended Adobe Max in downtown LA on Nov 4-5th, featuring keynotes from some of the world’s most innovative and prolific creatives including musician Billie Eilish and visual artist Takashi Murakami. WIth a look towards the future and with Augmented Reality and 3D and voice being adopted by creatives and consumers alike, the SCS team learned about the new Adobe Aero, which empowers users to easily create immersive content that blurs the line between digital and physical worlds.
LITTLE BLACK BOOK: IN CONVERSATION WITH SCHIEFER CHOPSHOP'S JEFF ROACH
Looking back to when Little Black Book interviewed our President & Chief Strategy Officer about the launch of SCS, leveraging strategy within creativity, and why adland loves a crisis. "We have an amazing team at SCS as well as an awesome group of really smart clients who believe in our agency and our people. If we truly can focus on customers and consumers problems, we will find stronger solutions for our clients and ultimately build more valuable brands."
How is conversational commerce going to change how we shop? Do consumers want privacy or personalization? Where is martech, consumer privacy, media, and social media going next? From Artificial Intelligence to Shoppable Posts, SCS's Director of Digital Strategy Sean Macphedran, explores the key trends that will shape digital marketing in 2020.
Within Adobe Max is a session called Sneaks, co-hosted by comedian John Mulaney and Adobe’s Senior Creative Cloud Evangeliest, Paul Trani. The event is a sneak peek into what is brewing in Adobe Research, where Adobe's employees showcase potential future tech on stage. So we're giving you the sneek peak into ten pieces of creative inspiration that inspired SCS at Adobe Max 2019.
HOW TO TRANSFORM YOUR BRAND IN 2020: THREE AREAS OF FOCUS THAT MATTER NOW
2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and share growth in the new year? Jeff Roach dissects the three areas of marketing focus that matters now for brand leaders today to drive brand success next year.
