The Holidays are only just arriving, but SCS already has plenty to celebrate. This month, SCS CEO and Co-founder, James Schiefer, helped induct his father and Schiefer Media Founder, Carl Schiefer, into the SEMA Hall of Fame for his contributions to the automotive industry. SCS continues to live this legacy of passion and marketing excellence through projects like the "Smarter Kind of Simple" Brandsell Campaign for Kwikset, and by making forays into the metaverse. This combination of a proven track record and future-oriented vision will be crucial for unearthing new best-practices as marketers trend away from traditional search and social advertising in the post-lockdown era.
Historic Evolutions in Marketing Take Shape for the Holidays
The Holidays are only just arriving, but SCS already has plenty to celebrate. This month, SCS CEO and Co-founder, James Schiefer, helped induct his father and Schiefer Media Founder, Carl Schiefer, into the SEMA Hall of Fame for his contributions to the automotive industry. SCS continues to live this legacy of passion and marketing excellence through projects like the "Smarter Kind of Simple" Brandsell Campaign for Kwikset, and by making forays into the metaverse. This combination of a proven track record and future-oriented vision will be crucial for unearthing new best-practices as marketers trend away from traditional search and social advertising in the post-lockdown era.
AGENCY NEWS
SEMA ASSOCIATION INDUCTS CARL SCHIEFER INTO THE SEMA HALL OF FAME
By inducting Carl Schiefer into their Hall of Fame, SEMA recognized the love and dedication he has always brought to the automotive and motorsport industries. That love and dedication has long been a family tradition since Paul Schiefer (Carl's Father and first SEMA Hall of Famer) helped found the Association in 1963, and the SEMA Trade Show remains an event SCS looks forward to every year. While Carl is still breaking in his new aftermarket hip, his son, SCS Founder and CEO, James Schiefer was honored to attend the ceremony on his behalf - it's not every day you get to help your dad take his place alongside your grandpa and other automotive legends. Watch the full video of the induction ceremony at the link below.
THREE KEY PRINCIPLES FOR IMPROVING YOUR AGENCY’S INFINITE MINDSET FROM JAMES SCHIEFER
For the past five years, SCS Founder and CEO James Schiefer has been positioning his agency for exactly the kind of rapid shift to digital that occurred during early-COVID lockdowns. Running a future-ready agency like SCS means thinking about more than just winning and losing, it means thinking infinitely: "Organizations that think infinitely don’t just keep themselves alive; they thrive. As an organization, you must embrace change, push to see opportunities and think with an infinite mindset," explains SCS Founder and CEO James Schiefer. For a take on how an infinite mindset can drive company culture, growth, and transformation through changing times, read James' article for Forbes Media Council.
SCS ROLLS OUT KWIKSET’S "A SMARTER KIND OF SIMPLE" CAMPAIGN
To reinforce its identity as an industry leader in home security, Kwikset came to SCS to create a brandsell campaign that would help them connect emotionally with customers. Emphasizing the complementary innovation and simplicity of their smartlock technology, SCS developed a new mantra for Kwikset: “A Smarter Kind of Simple," which is creatively embodied by an odd couple throughout different spots. Across video content, the "smart" and "simple" characters can't stop arguing about which aspect of the locks is more important. In the "smart" role, SCS cast icon of innovation and former co-host of MythBusters, Adam Savage. “Adam has that fun and uniquely innovative side of technology that fits perfectly with Kwikset’s own personality,” SCS Chief Creative Officer John Zegowitz said. “It’s the kind of technology that we can all geek out on, and it’s seriously strong and effective, too.” Follow the link for coverage of the campaign here.
More than just a world for gamers, the metaverse is becoming the place for brands to communicate authentically with the next generations of consumers. It's why in June, John Deere tapped SCS to work with Minecraft content creator Blockworks, to create an experience in Minecraft called FarmCraft. "We were looking for how to get a new generation to understand the brand and that led us to the metaverse," says Jeff Roach, Chief Strategy Officer and SCS Co-Founder. FarmCraft allows players to do everything from grow crops to drive around in a tractor. The game received more than four million downloads and communicated authentically with Minecrafters of all ages. Read the full story for a breakdown of this Web 3.0 development.
SCS LAUNCHES SWARM MANAGED MARKETING TO SUPPORT B2B CONSULTING SERVICES
Contrary to some opinions, effective marketing takes more than being on top of the latest trends and technologies. Yes, bleeding edge tech is necessary, but successful marketing requires a deep well of business knowledge coupled with tried and true strategic thinking to generate longterm results. It's with exactly this understanding that SCS is launching Swarm Managed Marketing. More than just an outside consultant coming in, Swarm Managed Marketing is a full-service marketing department for professional service businesses. With wide range of clients including, Law Offices, Accounting Firms, IT Businesses, and Financial Planners, Managed Marketing is specialy suited for these kinds of businesses. Click the link to view the new site and see what Swarm Managed Marketing can offer your professional services firm.
THE TRADE DESK: GOOGLE AND FACEBOOK TAKE HEAT IN LAWSUIT OVER JEDI BLUE
Texas' unredacted lawsuit against Facebook and Google over Jedi Blue may drive marketers to search out, or even create, new ways to reach their customers. “Advertisers have been feeling a disturbance in the force long before Jedi Blue existed between Google and Facebook,” Jason Prance, VP of strategy at the indie agency SCS, told The Current. “Before this antitrust suit is over, the good publishers will have already started their own first-party driven ad revenue, the better advertisers will have found new ways to reach their audiences, and unsuspecting users will hopefully start to see an improved user experience.” For full coverage of the legal showdown, click the link below.
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