Summer is in the rearview mirror and big transitions are happening this fall. With consumer spending slowing and the economy rapidly changing, knowing how to market and pivot across diversified channels will be key to a successful future for brands and agencies.
September Update
Fall is Time to Get All Channels Firing
Summer is in the rearview mirror and big transitions are happening this fall. With consumer spending slowing and the economy rapidly changing, knowing how to market and pivot across diversified channels will be key to a successful future for brands and agencies.
AD AGE: CAN AN AI ARTIST BE YOUR CREATIVE PARTNER?
AI has been a mainstay in advertising media analytics for over a decade, but recent advances in language and image processing have led to the creation of AI copywriting and art generation software. Sean MacPhedran, our Senior Director of Innovation, writes for Ad Age about how brands and agencies should experiment with new art-generating software like DALL·E 2 and copywriting platforms like Jasper.AI to streamline the creative process. Read the whole article to learn more.
THE FIVE TRENDS WE CAN'T STOP THINKING ABOUT FROM FUTURE FESTIVAL
This year, the SCS Strategy team made a pilgrimage to Toronto for the biggest innovation conference of the year: TrendHunter Future Festival 2022. Few events offer such a clear view of opportunities on the horizon and we took notes on the future of digital strategy in between metaverse sessions and digital selfies. Check out our top five trends we can’t stop thinking about from Future Festival to get the inside scoop.
SCS CHIEF STRATEGY OFFICER JEFF ROACH LEADS OMNICHANNEL DIGITAL SUMMIT PANEL
While the stay-at-home world of the global pandemic created dominant D2C and omnichannel marketing trends, times are changing. With softening consumer spending hitting some categories and whispers of recession becoming a louder roar, most marketers are expecting a tougher market ahead in 2023. To learn the best omnichannel marketing practices sign up for the Kansas City Digital Summit 2022 on November 9th and attend Battening Down the Omni-channel Hatches: Best Practices for Retail and B2C Marketers, led by our Chief Strategy Officer, Jeff Roach.
A SUBLIME REMINDER FROM JUDGING THE ACT RESPONSIBLE CARE AWARDS
In fiction and entertainment advertising is often dramatized as an industry defined by moral ambivalence, or even moral failure. However, the CARE Awards honor real-life advertising campaigns that do real good. Recently, our Chief Creative Officer John Zegowitz served as a judge on the CARE awards. This month, he reflects on the state of the industry. Read about how this opportunity reminded him of the industry’s positive potential to make change.
SCS Atlanta and all of our southeastern clients have big things to look forward to. Our East Coast office is moving to the Centennial Tower in downtown Atlanta! While the move is still in progress, the new location offers views of downtown and the Braves Stadium. Stay tuned for more updates and our grand opening coming soon.
Our mailing address is: 660 Baker St, Ste. D, Costa Mesa, CA 92626
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