As 2022’s major AI advancements break into 2023 and marketers scramble to assimilate first-party data while consumer spending tightens – it’s clear that brands will need to stay sharp and leverage new tactics this year. This month, we look at the 2023 predictions in media,  understand how first-party data is changing the open internet, and showcase a few new website case studies that are helping our clients position their products for success in 2023.