As 2022’s major AI advancements break into 2023 and marketers scramble to assimilate first-party data while consumer spending tightens – it’s clear that brands will need to stay sharp and leverage new tactics this year. This month, we look at the 2023 predictions in media, understand how first-party data is changing the open internet, and showcase a few new website case studies that are helping our clients position their products for success in 2023.
January Update
New Year, New Tech: Preparing for 2023
As 2022’s major AI advancements break into 2023 and marketers scramble to assimilate first-party data while consumer spending tightens – it’s clear that brands will need to stay sharp and leverage new tactics this year. This month, we look at the 2023 predictions in media, understand how first-party data is changing the open internet, and showcase a few new website case studies that are helping our clients position their products for success in 2023.
THE CURRENT: WHAT 11 MARKETERS EXPECT IN THE NEW YEAR
No one has a crystal ball, but that never stops us from trying to predict the future. In the face of rapid change, 11 marketers anticipate clients will have to be smarter than ever with their investments in data and new technologies. “AI will take more control of how ad dollars are being spent,” explains SCS VP of Strategy, Jason Prance. “Meanwhile, humans will begin to take back some control by focusing on the things they do best: creative and innovation that complements the best AI we can leverage.” Read the full story for more perspectives on what to expect in 2023.
For years, Falken Tires has trusted SCS to curate their digital presence. After we created numerous high-impact landing pages, Falken decided that the kind of new features and designs we introduced could also help enhance their home site experience. With new commercial clients to consider, the rise of omnichannel shopping, and new digital tools at their disposal, Falken was looking for more than just a digital facelift. This month, we’ll take you under the hood to get a look at how we refreshed Falken’s website with functional upgrades ranging from a tire explorer to dynamic content based on location and a UX overhaul that further optimized the mobile experience, and more.
HELPING REALTREE LAUNCH THE NEWEST IN CAMOUFLAGE, ONLINE
Since 1986, Realtree has helped hunters blend into their surroundings. More recently, SCS has been helping the camouflage designer to develop their traditionally licensed products brand into a major e-commerce retailer. When Realtree made plans to announce their new Max-7 camouflage at Delta Waterfowl Duck Hunters Expo in Little Rock, AK, they understood it was as much an opportunity to develop their online merchandising as it was to launch a new camo print. With the physical product still months away, Realtree tapped SCS to design a microsite that would allow consumers to experience the new design. Read the full case study to see how SCS seamlessly stood up an immersive microsite in just 30 days to help hunters imagine their next adventure with Max-7 and bring Realtree into the DTC and ecommerce space.
THE CURRENT: FIRST-PARTY DATA TRANSFORMS OPEN INTERNET IDENTITY SOLUTIONS
When Google announced the end of third-party cookies, it ignited an arms race among agencies driving to create the best tools and methodologies to onboard and activate first-party data. With the economy changing, that race has only intensified. “It will be critical in 2023 to do more with less.” says SCS Chief Strategy Officer, Jeff Roach. “Performance efficiency will have to come from operationalizing data insights, so ensuring [that] real-time data inputs are driving marketing actions is going to be critical to performance in an environment where every working dollar matters.” Learn more about the tools available to agencies and brands by reading the full article.
We’re excited to announce that SCS is joining our clients Miele, Kwikset, Baldwin and Pfister at KBIS, the premier Kitchen and Bath Industry Show! The best in the industry gather together January 31 - February 2 in Las Vegas to explore the latest innovations and design solutions, and connect face-to-face again. This year, SCS will be on the floor to keep up with new developments from all corners of the industry and to provide social media content capture and management for our key clients at the show. To top it all off, we’ll be there to capture the construction of the Miele booth along with their show events and show wrap up. Track us down and say hello if you’re attending.
Our mailing address is: 660 Baker St, Ste. D, Costa Mesa, CA 92626
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