For years, Falken Tires has been a leading brand on the track and online. The high-performance tire maker has always understood the value of online branding and trusted SCS to help curate its digital presence. From covering the brand’s dominance in motorsports to campaigns like Falken TV, the agency has always collaborated on exciting new ways to show off advances in tire tech for the automotive aftermarket. But after creating a series of high-impact landing pages with fresh design and mobile-first functionality, Falken saw an opportunity to tune up their entire site.
FALKEN TIRES —
Helping a Racing Leader Stay at the Front
Renowned for its high-quality rubber and drift-racing dominance, Falken Tires is a notable leader in the after-market auto industry. But staying at the front of the pack requires continuous innovation. Learn how we refreshed the tire maker’s site for an improved customer experience and enhanced digital presence.
Strategy, web redesign, product landing pages
Building off of a History of Performance
Conceptualizing a Winning strategy
Since Falken’s last web design, the company’s consumers and the industry have changed. With new commercial clients to consider, the rise of omnichannel shopping, and new digital tools at their disposal, Falken wanted more than just a digital facelift. Beginning with a competitive audit and needs analysis, interviews with stakeholders, and re-evaluation of digital architecture, we began to reconsider what a better and more beautiful site would look like.