From northern prairies to southern marshes, Max-7’s lifelike features help duck hunters become one with a wider range of environments than ever. For the greatest impact, Realtree planned to announce these new patterns at the Delta Waterfowl Duck Hunters Expo. For Duck Hunters around the globe, the Expo is a more anticipated event than the Super Bowl, FIFA World Cup, and Kentucky Derby all rolled into one. But with physical product still months away, Realtree needed SCS to find a way to reach customers online before they could get their hands on Max-7.
Realtree Camouflage —
Find Your X
Since 1986, Realtree has helped hunters blend into their surroundings. By consistently creating new patterns for new scenarios, they’ve garnered the trust of outdoorsmen everywhere. But as they prepared to announce the revolutionary Max-7 camouflage, they asked SCS to help them generate digital buzz with the global duck hunting community.