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Ever since its rubber hit the road almost 40 years ago, Falken Tires has gained recognition for its premium products and dominance in motorsports. As the company’s business and customer profiles evolved, brand transformation agency SCS has been there to help the tire company enhance its digital presence. After designing a series of high-impact landing pages with new, mobile-friendly functionality, Falken went the distance by upgrading the rest of its site.

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

Marketing executives share their 2023 predictions regarding the looming recession, the promise of retail media, the importance of consumer data and privacy, and the rise of artificial intelligence and Web3 in marketing.

It used to be that to see a creepy Santa you had to go to the mall. Now, AI brings you Meta Claus. Indie agency SCS leveraged the latest buzz in AI creative tools to design a unique holiday greeting. Meta Claus features multiple tools and platforms. The end result is something that both represents the abilities and relatively few shortcomings of incorporating AI into creative solutions for agencies and clients.

Crashing a deadline on its annual holiday greeting card, this agency's creative team turned to AI to get the job done.

Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System.  Unveiled at SEMA, the activation starred famed rally driver Ken Block.  SCS helped activate the partnership between Borla and Block.

Meta’s focus on becoming a leading force in the nascent metaverse has begun to make at least one of its investors uneasy. Here are his suggestions for helping the tech giant 'get its mojo back.'

Arriving from Accenture, 360i, 22squared, Hearst, and Taco Bell, new talent underscores SCS’ ongoing build of best-in-class leadership in marketing technology services

The world of web3 is constantly evolving. Here are some key numbers, taken from our weekly ‘Inside the Metaverse’ newsletter, to give you a sense of where the emergent technology is now – and where it’s heading.

This week's biggest roster updates at agencies around the world.

James Schiefer, CEO and co-founder of advertising agency SCS, has a new and expanded headquarters in Costa Mesa for the firm—whose roots date back 37 years ago—while keeping his eyes open for additional opportunities to grow nationally and in other countries.­

A new study reveals the open internet is capturing three times more attention from consumers than the so-called walled gardens of social media

"The gaming industry is bigger than Hollywood and the music industries combined, and it's setting the stage for the metaverse," says MacPhedran.