Using an approach we call Brand Darwinism, SCS melds award-winning creativity with data-driven insights for maximum impact. It’s this alchemy of complementary mindsets that helps us drive and sustain performance for our clients.
Realtree’s Website Relaunch —
RE-MASTERED FOR THE FUTURE
To stand out in a crowded online space, Realtree was looking for an approach that leveraged their unique story. It wasn’t going to be enough to build a new ecommerce website that simply sold their products; this evolution need to be a compelling convergence of store and narrative – brand-commerce taken to the next level.
When Miele took center stage at the Kitchen and Bath Industry Show (KBIS), they tapped SCS to create engaging content that made waves across all social channels. Learn how we stood and delivered for this storied brand.
Baldwin already had an impressive reputation for unparalleled quality and style. But when the brand set out to appeal to new consumers who wouldn’t settle for anything less than the best, we built a campaign based on one thing: unbridled obsession.
Mothers Ultimate Hybrid line combines the familiar experience of Mothers Carnauba Wax products with the high-tech ceramic durability of their CMX line. We created a duality campaign. to highlight these complementary features.
John Deere might be a 185 year old household name, but the brand still looks to the future. To cultivate the next generation of agricultural leaders, we partnered with Blockworks to create a metaverse farming experience unlike any other.
With multiple sports and multiple leagues filled with unique and talented players, creating a comprehensive online sports database was a big job. Luckily, SCS was up to the task archtitecting and designing this incredible new site.
Discovery Network to move a gargantuan content library online, and build the latest platform in the streaming wars from the ground up. To help, we jumped in to design key elements of their platform's UX, as well as a mountain of creative assets.
When Kwikset asked us to create one of their first brandsell campaigns in years, we tapped icon of innovation Adam Savage to showcasing how their advanced smart lock technology was still simple enough to make life easy.
Like many university websites, WCU’s was jam packed with information, but presented it all at once. We helped streamline the navigation process and removed redundant content to make it cleaner and easier to use.
A rich online presence has become table stakes for consumer packaged goods. With an older website and minimalist shopping experience on Amazon, Mothers®, tasked SCS revitalized these digital platforms to improve the customer journey.
Renowned for its high-quality rubber and drift-racing dominance, Falken Tires is a notable leader in the after-market auto industry. But staying at the front of the pack requires continuous innovation. Learn how we refreshed the tire maker’s site for an improved customer experience and enhanced digital presence.
While Pfister is one of the most recognizable brands in bath and kitchen hardware, it was beginning to cede market space to competitors. For the first time in over a decade, the faucet-maker tapped SCS to create a brandsell campaign.
As one of the leading brands in door security, Kwikset needed a way to highlight how useful their latest smart lock technology is for every day life. SCS created a lifestyle driven integrated campaign that highlighted various features of the technology that helped consumers relate to the real world benefits.
From bird poop on the windshield to sticky ice cream fingers in the back seat, ordinary messes threaten to take away your extraordinary showroom shine. Seeing everyday messes happen gave us an idea for how Mothers could happen back.
Mad Tasty was one of the first brands to bring CBD to the functional water category. SCS was there to help launch the brand’s art-inspired identity across e-commerce, out of home and through a social with a witty and irreverent brand voice.
Over the decades, Baldwin Hardware has broken out its offerings to appeal to three unique market segments. SCS was asked to help refresh the brand, bringing those segments back together so that they worked harmoniously under a more unified Baldwin vision while still maintaining their individuality.
Despite Miele’s international reputation for quality, U.S. social media audiences lacked a connection to the German brand. SCS created a strategy to engage the audience, grow awareness and drive interest in luxury appliances.
Our friends at Too Faced enlisted us to help them make their Chocolate Gold Eyeshadow Palette shine. Working up a proprietary blend of special effects and CG magic, we helped them create amazing results without breaking their budget.
Bringing Formula 1 to the US, without Interruption
When a Mothers ad inadvertently interrupted F1 race footage, SCS realized it was time for a solution that still allowed Mothers to share their message, without disrupting the race: create a whole new approach to the US F1 broadcast by making it entirely commercial free, with only one sponsor: Mothers.
Califia Farms DTC Web Architecture and Development —
Bringing Plant-Based Goodness Direct to Consumers
Realizing the growth opportunity in a strong DTC experience that champions change in both people and the environment, SCS collaborated with Califia’s marketing and web design team to build a best-in-class DTC website with full-funnel optimization.
The Documentary "A New Hero" taps the insights of insiders like Deadmaus and Mark Cuban to bring the world of esports into the mainstream as it follows players competing in the nation's biggest collegiate tournament for a chance to win glory and fully-paid college tuition.
For the DECKED drawer system campaign, our directive was clear: demonstrate the product's unique features to the world, and don’t forget to have some fun doing it. To do that, we enlisted the help of Youtube fly fishing legend Hank Patterson to channel his inner Dirk Deckman, and went all in.
WCU needed a way to stand out from a crowded field of healthcare education programs. By tapping into the potential students desire to step up and make a difference, we challenged them to overcome a million excuses to not pursue their dreams.
For nearly 100 years, Western Pest Services has been trusted by homeowners and business owners alike for all of their residential and commercial pest control needs. With the pandemic creating renewed interest in improving all areas of the home, Western saw an opportunity to refresh their brand with a friendly face and more approachable tone.
Boost Mobile Brand Re-Launch and Integrated Campaign —
We Are Where You At
After virtually launching the prepaid mobile market, Boost Mobile had fallen behind emerging competitors. SCS revitalized the “Where You At Tagline” with innovative new integrated campaign to reclaim their place.
When Nirvana Water Sciences decided to launch a new selection of products at the Natural Products Expo West, they trusted SCS to help take the brand from great to SUPER with refreshed packaging and an incredible booth experience at Natural Products Expo West.
Most drivers don't spend a lot of time thinking about their headlight bulbs. So - when SYLVANIA Automotive asked us to help educate them on the importance of proactive replacement, we knew we couldn't drone on about weak filaments and the loss of down road visibility without a little personality.
With changing play patterns, the classic American board game needed to evolve along with user habits. Check out how we brought the Monopoly experience to iOS and android for a 21st-century gaming experience.
While Pretty Little Liars already had a core audience eagerly awaiting the show's release, there was a larger audience that remained untapped. The solution? An audacious set of digital and real-world activations to get bloggers to spread the word.
Boost Mobile Integrated Promotional Impact Campaign —
Prepaid subscribers have one common problem: they all hate their carriers.
After years of bad service, shady contracts, and dropped calls, pre-paid mobile customers had long grown jaded and cynical about unsympathetic mobile carriers and their endless mudslinging. SCS helped Boost show them that cellular relief was as easy as making a switch.
BlackBerry KeyOne Brand Re-Launch and Integrated Campaign —
BlackBerry Brings Sexy Back to Business
To stand out in a competitive market space, lean into a what makes you special. Emphasizing the unique relationship that BlackBerry has with the business class, SCS broadcasted a simple message through a centralized media strategy: Do more. Different.
Hot off the debut of the BlackBerry KeyOne, the BlackBerry Key2 was poised to leverage the initial success. Moving out of novelty territory and into the spotlight as an honest smartphone contender, SCS leaned into the uniquely functional design and a universal truth... People really loved their BlackBerry.
What good is hosting the most iconic global entertainment franchises if you can’t show them off? SCS helped Warner Bros optimize their web experience on mobile and desktop at a global and franchise level so fans never missed a moment of content.
Visit Laguna Beach, the tourism advocate for the city, needed a brand refresh to help attract a new type of tourists who wanted to spend more than just the day in town. SCS’s solution - present an authentic and memorable California original.
While DC Comics had successfully evolved their universe to stay relevant with the next generation of superhero fans, the same couldn't be said for their website. Learn how we used HTML 5 to create a more immersive web experience for Gen Z.
Saving the Galaxy from the Evil Intergalactic Mobile MegaCorps
Everyone hates evil pre-paid mobile mega-corporations. But not everyone knew about the alternative that Boost Mobile offered. To help Snapchat users join the fight against some of the more unsavory challenges of those carriers, SCS introduced the world to a new hero: Galactic Thunder Pony.
National Hot Rod Association Brand Repositioning —
Speed. It's Not Something You Can Keep Bottled Up
To help the NHRA grow beyond its base, we had a find the part of their brand that reached all-comers. We as the fastest sport in the world, we realized that central to NHRA wasn't any product or service, but one universal experience: The raw thrill and unbridled adrenaline of speed.
In an automotive aftermarket dominated by passionate companies creating high-performance products, Royal Purple needed a way to make its excellent lubricant stand out. The solution? The OutPerformers: a series of short films and documentaries about the top racers and gear heads at the highest levels, and how Royal Purple outperforms their loftiest expectations.
Blizzard Entertainment Branded Entertainment Series —
Hearthstone. One of those games that really gets in your head.
While Blizzard has long used their incredible cinematic trailers to build excitement and connections with their other IPs, they were struggling to build the same enthusiasm with Hearthstone. That's where we flipped the switch, and created a mockumentary style series that brought the whimsical nature of the game to life.
Since 1955, Aaron’s has become the a market leader in the lease-to-own industry by providing easy and affordable access to furniture, electronics, appliances, etc. With Valentine’s Day approaching, SCS saw an opportunity to capitalize on previous learnings, and help Aaron's customers fall in love with their favorite products.