Inspired by the creative culture of Southern California, we use insights, creativity, technology and reach to help our clients grow their brands. With a team of 85 across offices in Irvine and Ottawa, SCS helps some of the best brands in the world perform.
SCS is an independent agency
start-up that powers brand performance.
Year Founded: 2016
Schiefer Media: 1985, ChopShop: 2003, Fuel: 1999
Irvine, CA and Ottawa, ON Canada
Longest Standing Client:
Mothers, 36 Years
Current AOR Clients:
Borla, Brembo, Classic Industries, DECKED, Discovery Networks, Miele, Mothers, Nexstar, Online Trading Academy, OSDB, Spectrum Brands (Kwikset, Pfister, Baldwin, Omega One, Marineland), SYLVANIA, Vans, West Coast University
SCS was founded in November 2016 with the merger of Schiefer Media and ChopShop to form SCS. Schiefer Media’s James Schiefer and ChopShop’s Zach Lyons wanted to create an agency uniquely designed to meet the future needs of consumer marketers by bringing media, creative and content together in a nimble, data-first offering designed for the new speed of consumer business today. SCS acquired Fuel in July 2018 to bring advanced digital studio capabilities to the agency.
Schiefer Media (1985)
Schiefer Media was an enthusiast media agency with an original focus on the automotive aftermarket and related enthusiast categories. Founded in 1985 by second generation automotive veteran Carl Schiefer (whose father Paul Schiefer was a founding member of the automotive aftermarket trade industry association SEMA in 1963), Schiefer Media went on to help numerous automotive brands – including category leaders Edelbrock, Mothers, Bilstein, and Royal Purple – to connect to enthusiast consumers through television, print and digital media.
Founded by seasoned video production entrepreneur Ken Anderson in 2003 as a post-production house, ChopShop went on to be an important television production partner for Fuel TV in the 2000s and ultimately became a creative agency with a focus on lifestyle brands under the leadership of film director Zach Lyons, who has directed work at ChopShop for Nike, PacSun, and Mophie.
Fuel was founded in Ottawa, ON Canada in 1999 by Mike Burns, Jeff Doiron, and Dave Ozipko as a pure play digital studio, developing digital experiences and platforms initially for local clients such as Canada Post and The Royal Canadian Mint but within a few short years was a significant digital agency on a global level running major digital initiatives for clients ranging from McDonald’s, Coca-Cola, NFL, and Mattel. This included global roll-outs such as barbie.com for Mattel, Happy Studio for McDonald’s, and Fanta Fruit Slam for Coca-Cola resulting in managed, multi-language digital platforms that engaged millions of consumers/month.
SCS operates on six key principles that drive our approach and way of life. These six principles launched the agency in November 2016 and help SCS provide brands with speed, value, integration and innovation that helps our clients reach their goals.
Founder & Chief Executive Officer
James is an innovative entrepreneur with 25+ years of experience in the media and advertising world. His career has focused on client advocacy and developing ways to reach new and relevant consumers to drive results. Through strategic acquisitions and organic growth, he has grown SCS to 50+ employees in the US, Canada and Europe, expanding SCS’s capabilities into a data driven media planning/buying, creative, content, social and digital agency. Schiefer was a founder of Torque.TV, which became Motor Trend and was acquired by Discovery Communications. He has created and executive produced TV shows on Spike TV, Outdoor Channel, digital properties reaching millions of viewers and films such as “A Life of Endless Summers” which won Coast Film Festival’s “Best Feature Film.” He developed a proprietary data driven business intelligence tool to drive insights and results for all SCS clients. Schiefer is a passionate “outside the box” thinker that loves his team, clients and partners.
President & Chief Strategy Officer
As President & Chief Strategy Officer at SCS, Jeff Roach is tasked with connecting consumer and pop culture insights to creative and strategic planning that drives performance-based brand marketing for SCS’s clients. Jeff focuses on the intersection of digital technology, content, and media to build brands while developing campaigns that work to add value to consumers’ lives. Jeff has worked at the highest level of brand design and communication for brands such as Coors Light, Coca-Cola, McDonald’s, Microsoft, P&G, Vans, and Warner Bros., with an emphasis on creative strategy and technology innovation. Jeff has presented at Adobe MAX, SXSW, Digital Hollywood, MediaPost, and Digital Kids Summit conferences and has been featured in MarketingProfs, MediaPost, iMedia Connection, and Adweek, and was the Editor-in-Chief of digital insights magazine, Generation Play. Jeff is a Communications & Advertising Accredited Professional (CAAP).
Chief Development Officer
With a storied history as an entrepreneur, publisher, and marketing industry leader, Glenn Rogers charts strategic growth for SCS via business development and new partnerships as Chief Development Officer. The founder of XS Energy Drink, which was sold to Amway in 2017, he’s a member of the executive council for New Age Beverages, a publicly traded company (NBEV) where he is engaged in mergers and acquisitions and growth strategy. A veteran of digital and print publishing, Rogers has held leadership roles at Variety and Advanstar Communications along with publishers such as Cardomain Networks, Black Press, Cahners Business Information, and the Vancouver Sun and was the past Director of PMB, the Print Measurement Bureau. Rogers serves on industry and non-profit boards and is active as an early stage investor in various start-ups and new business opportunities. Recently, he is advising PE and venture capital firms including RX3, a division of Roth Capital.
Braden’s digital career started as an interactive film producer working on award-winning work including the Sexy Subaru campaign launching the 2009 Subaru Forester. Since then, Braden has overseen a large number of digital experiences active in over 60 markets worldwide for key clients such as NASCAR, Warner Bros., Carnival Cruise Lines, Disney, McDonald’s, DreamWorks, Microsoft, Geox, ZeptoLabs, and Mattel. Braden has a passion for creating uncompromising digital experiences that deliver against strategic brand goals focused on ROI.
AWARDS & ACCOLADES
Gold – AAF OC “Freak Show” Identity System
Silver – DECKED “Big Boy Heist” PR Stunt
Silver – DECKED “Lock It Up” Video
Silver – DECKED “2,000 Pounds of Glory” Video
Silver – DECKED “Act of God Proof” Video
Silver – DECKED “All In” Video
Silver – Dana Brown Films “A Life of Endless Summers” Poster
Silver – Mad Tasty Website
Silver – Falken Tire Website Landing Pages
Bronze – Limar USA Website
Bronze – Limar USA Brand Video
Bronze – SYLVANIA Automotive “Dark Path” Video
Bronze – SYLVANIA Automotive “Off Road” Video
Bronze – Kwikset “Science Project” Video
Bronze – Discovery Networks “discovery+” Audio Brand Mnemonic
Silver – Boost Mobile Online/Interactive Advertising & Promotion Campaign
Gold – Blizzard Entertainment “A New Hero” Film & Video (Branded Entertainment) Unscripted
Gold – Boost Mobile “WAWYA” Online/Interactive Websites Consumer
Gold – Boost Mobile “WAWYA” Out of Home & Ambient Media Outdoor Board
Gold – Boost Mobile “WAWYA” Integrated Advertising Consumer Campaign
Gold – Boost Mobile “WAWYA” Online/Interactive Websites Consumer
Silver – Boost Mobile “WAWYA” Website, Consumer
Silver – Boost Mobile “WAWYA” Integrated Advertising Campaign
Bronze – Blizzard Entertainment “A New Hero” Branded Content & Entertainment
Gold – Mophie Film, Video & Sound, Internet Commercial, Single Spot
Gold – Mophie Film, Video & Sound Internet Commercial Single Spot
Gold – Boost Mobile “Passions” Cross Platform, Online/Interactive Campaign
Bronze – Boost Mobile “Passions” Cross Platform, Online/Interactive Campaign
Microsoft “Atari: Game Over” Best Documentary
Silver – Royal Purple “Outperformer Series” Digital Advertising Campaign
Silver – Royal Purple “Outperformer Series: Roland Sands” Digital Advertising Video
McDonald’s “Happy Studio” Best in Branded Entertainment
London International Awards
Gold – Subaru “Sexy Subaru” (Tribal DDB)
Best Game, Best Canadian Studio, Best Developer, Best Convergence
Honoree – Fox “American Dad vs. Family Guy”