Founded by seasoned video production entrepreneur Ken Anderson in 2003 as a post-production house, ChopShop went on to be an important television production partner for Fuel TV in the 2000s and ultimately became a creative agency with a focus on lifestyle brands under the leadership of film director Zach Lyons, who has directed work at ChopShop for Nike, PacSun, and Mophie.

James is an innovative entrepreneur with 25+ years of experience in the media and advertising world. His career has focused on client advocacy and developing ways to reach new and relevant consumers to drive results. Through strategic acquisitions and organic growth, he has grown SCS to 50+ employees in the US, Canada and Europe, expanding SCS’s capabilities into a data driven media planning/buying, creative, content, social and digital agency. Schiefer was a founder of Torque.TV, which became Motor Trend and was acquired by Discovery Communications. He has created  and executive produced TV shows on Spike TV, Outdoor Channel, digital properties reaching millions of viewers and films such as “A Life of Endless Summers” which won Coast Film Festival’s “Best Feature Film.” He developed a proprietary data driven business intelligence tool to drive insights and results for all SCS clients. Schiefer is a passionate “outside the box” thinker that loves his team, clients and partners.

As President & Chief Strategy Officer at SCS, Jeff Roach is tasked with connecting consumer and pop culture insights to creative and strategic planning that drives performance-based brand marketing for SCS’s clients. Jeff focuses on the intersection of digital technology, content, and media to build brands while developing campaigns that work to add value to consumers’ lives. Jeff has worked at the highest level of brand design and communication for brands such as Coors Light, Coca-Cola, McDonald’s, Microsoft, P&G, Vans, and Warner Bros., with an emphasis on creative strategy and technology innovation. Jeff has presented at Adobe MAX, SXSW, Digital Hollywood, MediaPost, and Digital Kids Summit conferences and has been featured in MarketingProfs, MediaPost, iMedia Connection, and Adweek, and was the Editor-in-Chief of digital insights magazine, Generation Play. Jeff is a Communications & Advertising Accredited Professional (CAAP).

With a storied history as an entrepreneur, publisher, and marketing industry leader, Glenn Rogers charts strategic growth for SCS via business development and new partnerships as Chief Development Officer. The founder of XS Energy Drink, which was sold to Amway in 2017, he’s a member of the executive council for New Age Beverages, a publicly traded company (NBEV) where he is engaged in mergers and acquisitions and growth strategy. A veteran of digital and print publishing, Rogers has held leadership roles at Variety and Advanstar Communications along with publishers such as Cardomain Networks, Black Press, Cahners Business Information, and the Vancouver Sun and was the past Director of PMB, the Print Measurement Bureau. Rogers serves on industry and non-profit boards and is active as an early stage investor in various start-ups and new business opportunities. Recently, he is advising PE and venture capital firms including RX3, a division of Roth Capital.