SCS is an independent agency
start-up that powers brand performance.

Inspired by the creative culture of Southern California, we use insights, creativity, technology and reach to help our clients grow their brands. With a team of 85 across offices in Irvine and Ottawa, SCS helps some of the best brands in the world perform.

KEY FACTS

Year Founded: 2016

Schiefer Media: 1985, ChopShop: 2003, Fuel: 1999

Offices: 2

Irvine, CA and Ottawa, ON Canada

Longest Standing Client:

Mothers, 36 Years

Office Pets:

4

Agency Network:

Independent

Current AOR Clients:

Borla, Brembo, Classic Industries, DECKED, Discovery Networks, Miele, Mothers, Nexstar, Online Trading Academy, OSDB, Spectrum Brands (Kwikset, Pfister, Baldwin, Omega One, Marineland), SYLVANIA, Vans, West Coast University

OUR
HISTORY

SCS was founded in November 2016 with the merger of Schiefer Media and ChopShop to form SCS. Schiefer Media’s James Schiefer and ChopShop’s Zach Lyons wanted to create an agency uniquely designed to meet the future needs of consumer marketers by bringing media, creative and content together in a nimble, data-first offering designed for the new speed of consumer business today. SCS acquired Fuel in July 2018 to bring advanced digital studio capabilities to the agency.

Schiefer Media (1985)

Schiefer Media was an enthusiast media agency with an original focus on the automotive aftermarket and related enthusiast categories. Founded in 1985 by second generation automotive veteran Carl Schiefer (whose father Paul Schiefer was a founding member of the automotive aftermarket trade industry association SEMA in 1963), Schiefer Media went on to help numerous automotive brands – including category leaders Edelbrock, Mothers, Bilstein, and Royal Purple – to connect to enthusiast consumers through television, print and digital media.

ChopShop (2003)

Founded by seasoned video production entrepreneur Ken Anderson in 2003 as a post-production house, ChopShop went on to be an important television production partner for Fuel TV in the 2000s and ultimately became a creative agency with a focus on lifestyle brands under the leadership of film director Zach Lyons, who has directed work at ChopShop for Nike, PacSun, and Mophie.

Fuel (1999)

Fuel was founded in Ottawa, ON Canada in 1999 by Mike Burns, Jeff Doiron, and Dave Ozipko as a pure play digital studio, developing digital experiences and platforms initially for local clients such as Canada Post and The Royal Canadian Mint but within a few short years was a significant digital agency on a global level running major digital initiatives for clients ranging from McDonald’s, Coca-Cola, NFL, and Mattel. This included global roll-outs such as barbie.com for Mattel, Happy Studio for McDonald’s, and Fanta Fruit Slam for Coca-Cola resulting in managed, multi-language digital platforms that engaged millions of consumers/month.

OUR
CULTURE

SCS operates on six key principles that drive our approach and way of life. These six principles launched the agency in November 2016 and help SCS provide brands with speed, value, integration and innovation that helps our clients reach their goals.

BE AN INSTIGATOR

We don’t do the “norm”. We ignore the status quo. Thousands do the exact same thing. We will not be one of them. We are following no one. And by doing so, we will lead them all. We disrupt the disruptors.

RESPECT OUR DIFFERENCES

Extremes make us better. Our creatives are more passionate, intense, and driven than any other agency. Our media people are more analytical, introspective, and scientific than any tech start-up. This is not a culture clash. This is a culture renaissance that makes us extraordinary. We embrace the extremes.

BE THE NICEST

This industry is known for politics and games. But we don’t play. We check our egos at the door. Collaborate. Stay humble. Spend every minute of every day doing the best work of our careers with the kindest, coolest people in the world. And then make it infectious, everywhere, with everyone. Hater’s gonna hate. We’ll always be friendly.

GO BIG AND OWN IT

We don’t know what a comfort zone is. And we aren’t afraid to stick our necks out and try something different. That’s when innovation happens, when we own it. Own our failures, Own our successes. Follow through and be accountable. And then crush it. We own the **** out of it.

FAMILY FIRST

We leave no one behind because our clients are our family. Family comes first. We support each other, love each other, so we can all be better, together. We stand together always because the special bond with our clients means everything to us. We put family first.

CHARACTER IS EVERYTHING

Have Integrity. Tell the truth. Do what’s right. Transparency and integrity is a mandatory always. When combined with passion our team becomes undeniable. We are passionate and always push hard for awesome. We bring passion & integrity.

FOUNDING PARTNERS

James Schiefer

Founder & Chief Executive Officer

James is an innovative entrepreneur with 25+ years of experience in the media and advertising world. His career has focused on client advocacy and developing ways to reach new and relevant consumers to drive results. Through strategic acquisitions and organic growth, he has grown SCS to 50+ employees in the US, Canada and Europe, expanding SCS’s capabilities into a data driven media planning/buying, creative, content, social and digital agency. Schiefer was a founder of Torque.TV, which became Motor Trend and was acquired by Discovery Communications. He has created  and executive produced TV shows on Spike TV, Outdoor Channel, digital properties reaching millions of viewers and films such as “A Life of Endless Summers” which won Coast Film Festival’s “Best Feature Film.” He developed a proprietary data driven business intelligence tool to drive insights and results for all SCS clients. Schiefer is a passionate “outside the box” thinker that loves his team, clients and partners.

Jeff Roach

President & Chief Strategy Officer

As President & Chief Strategy Officer at SCS, Jeff Roach is tasked with connecting consumer and pop culture insights to creative and strategic planning that drives performance-based brand marketing for SCS’s clients. Jeff focuses on the intersection of digital technology, content, and media to build brands while developing campaigns that work to add value to consumers’ lives. Jeff has worked at the highest level of brand design and communication for brands such as Coors Light, Coca-Cola, McDonald’s, Microsoft, P&G, Vans, and Warner Bros., with an emphasis on creative strategy and technology innovation. Jeff has presented at Adobe MAX, SXSW, Digital Hollywood, MediaPost, and Digital Kids Summit conferences and has been featured in MarketingProfs, MediaPost, iMedia Connection, and Adweek, and was the Editor-in-Chief of digital insights magazine, Generation Play. Jeff is a Communications & Advertising Accredited Professional (CAAP).

Glenn Rogers

Chief Development Officer

With a storied history as an entrepreneur, publisher, and marketing industry leader, Glenn Rogers charts strategic growth for SCS via business development and new partnerships as Chief Development Officer. The founder of XS Energy Drink, which was sold to Amway in 2017, he’s a member of the executive council for New Age Beverages, a publicly traded company (NBEV) where he is engaged in mergers and acquisitions and growth strategy. A veteran of digital and print publishing, Rogers has held leadership roles at Variety and Advanstar Communications along with publishers such as Cardomain Networks, Black Press, Cahners Business Information, and the Vancouver Sun and was the past Director of PMB, the Print Measurement Bureau. Rogers serves on industry and non-profit boards and is active as an early stage investor in various start-ups and new business opportunities. Recently, he is advising PE and venture capital firms including RX3, a division of Roth Capital.

EXECUTIVE TEAM

Julie Allen

Chief Financial Officer

Julie is a CGA, CPA with 20 years of accounting experience and over 11 years working in an Agency. As the CFO, she oversees the financial function with a focus on strategic growth and operational efficiency. She has experience in scaling and growing companies through strategic management of operations, HR and project management. Additionally, she has involvement in M&A, due diligence, raising equity and debt. During her agency tenure, Julie was an integral part of the management team of an agency that tripled in size from a single Canadian studio to an international agency with a US presence and clients like McDonalds, Microsoft, and Dreamworks. She previously served on the SoDA Board of Directors and continues to be an active member.

JOHN ZEGOWITZ

Chief Creative Officer

John is a 20+ year veteran as an advertising, marketing, social media and content creative who has worked in virtually every medium from broadcast and print to social media and multi-platform content campaigns along with design and branding. From agencies in Boston, Chicago, NYC, Denver, and now Orange County, California, John’s roles have included Group Creative Director at FCB, Creative Director at DGWB, and Art Director at Bozell Worldwide with national and global work for brands such as Taco Bell, Avia Footwear, Sunmilk, YogaWorks, Kawasaki, and Hilton Hotels. With a career start as an art director, John is a strategic creative director with an eye for executional detail that connects strongly to business goals.

Braden Bailey

Chief Operating Officer

As COO of SCS Digital, Braden leads the operations on all SCS digital agency work, creating a bridge between the needs of some of the world’s largest brands with award-winning creative and technology studios.
Braden’s digital career started as an interactive film producer working on award-winning work including the Sexy Subaru campaign launching the 2009 Subaru Forester. Since then, Braden has overseen a large number of digital experiences active in over 60 markets worldwide for key clients such as NASCAR, Warner Bros., Carnival Cruise Lines, Disney, McDonald’s, DreamWorks, Microsoft, Geox, ZeptoLabs, and Mattel. Braden has a passion for creating uncompromising digital experiences that deliver against strategic brand goals focused on ROI.

AWARDS & ACCOLADES

2020

AAF
Gold – AAF OC “Freak Show” Identity System
Silver – DECKED “Big Boy Heist” PR Stunt
Silver – DECKED “Lock It Up” Video
Silver – DECKED “2,000 Pounds of Glory” Video
Silver – DECKED “Act of God Proof” Video
Silver – DECKED “All In” Video
Silver – Dana Brown Films “A Life of Endless Summers” Poster
Silver – Mad Tasty Website
Silver – Falken Tire Website Landing Pages
Bronze – Limar USA Website
Bronze – Limar USA Brand Video
Bronze – SYLVANIA Automotive “Dark Path” Video
Bronze – SYLVANIA Automotive “Off Road” Video
Bronze – Kwikset “Science Project” Video
Bronze – Discovery Networks “discovery+” Audio Brand Mnemonic

2018

AAF
Silver – Boost Mobile Online/Interactive Advertising & Promotion Campaign

2017

Webby Awards
Gold – Blizzard Entertainment “A New Hero” Film & Video (Branded Entertainment) Unscripted

AAF
Gold – Boost Mobile “WAWYA” Online/Interactive Websites Consumer
Gold – Boost Mobile “WAWYA” Out of Home & Ambient Media Outdoor Board
Gold – Boost Mobile “WAWYA” Integrated Advertising Consumer Campaign
Gold – Boost Mobile “WAWYA” Online/Interactive Websites Consumer
Silver – Boost Mobile “WAWYA” Website, Consumer
Silver – Boost Mobile “WAWYA” Integrated Advertising Campaign
Bronze – Blizzard Entertainment “A New Hero” Branded Content & Entertainment

2016

AAF
Gold – Mophie Film, Video & Sound, Internet Commercial, Single Spot
Gold – Mophie Film, Video & Sound Internet Commercial Single Spot
Gold – Boost Mobile “Passions” Cross Platform, Online/Interactive Campaign
Bronze – Boost Mobile “Passions” Cross Platform, Online/Interactive Campaign

2015

Streamy Awards
Microsoft “Atari: Game Over” Best Documentary

2013

AAF
Silver – Royal Purple “Outperformer Series” Digital Advertising Campaign
Silver – Royal Purple “Outperformer Series: Roland Sands” Digital Advertising Video

2012

Digi Awards
McDonald’s “Happy Studio” Best in Branded Entertainment

2008

London International Awards
Gold – Subaru “Sexy Subaru” (Tribal DDB)

2007

FITC
Best Game, Best Canadian Studio, Best Developer, Best Convergence

Webby Awards
Honoree – Fox “American Dad vs. Family Guy”