NEWS

Mediapsssst: Report: 64% Of Consumers Are Aware Of The Metaverse Concept

April 7, 2022
In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and NFTs fit into it as well as how brands can exploit the burgeoning space.
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SCS’ Heather Broscious on what’s working heading into 2022

December 20, 2021
This senior VP of brand solutions shares how she is navigating new work norms, client expectations and an uncertain year ahead.
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SCS Builds Talent Pool With Multiple Recruits And Promotions Across Disciplines

December 13, 2021
20 Year Coke Veteran Rebecca Barker Cedrone Joins as Brand Director New Hires Arrive from Taco Bell, Hearts & Science, PureCars and More
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In Pfister Campaign Faucets Become An Extension Of Personality And Style

September 24, 2021
Pfister Faucets is out with an ad campaign from Irvine, CA-based agency SCS that focuses on personality and style to drive awareness in the highly competitive home improvement sector.
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NEWS

SCS Helps Falken Tires Overhaul Falkentire.com

January 11, 2023
Ever since its rubber hit the road almost 40 years ago, Falken Tires has gained recognition for its premium products and dominance in motorsports. As the company’s business and customer profiles evolved, brand transformation agency SCS has been there to help the tire company...
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How first-party data is transforming the open internet | The Current

January 5, 2023
The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.
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2023 predictions: What 11 marketers expect in the new year

December 22, 2022
Marketing executives share their 2023 predictions regarding the looming recession, the promise of retail media, the importance of consumer data and privacy, and the rise of artificial intelligence and Web3 in marketing.
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Friday Stir

December 16, 2022
It used to be that to see a creepy Santa you had to go to the mall. Now, AI brings you Meta Claus. Indie agency SCS leveraged the latest buzz in AI creative tools to design a unique holiday greeting....
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Mediapsssst: Happy Holidays From Santa’s AI-Generated ‘Brother’

December 15, 2022
Crashing a deadline on its annual holiday greeting card, this agency's creative team turned to AI to get the job done.
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Borla’s EV Exhaust Sound System Makes Roaring Debut

November 29, 2022
Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System.  Unveiled at SEMA, the activation starred famed rally driver Ken Block.  SCS helped activate the partnership between Borla and Block.
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Tech investor tells Meta its $100bn metaverse spend is ‘super-sized and terrifying’

October 25, 2022
Meta’s focus on becoming a leading force in the nascent metaverse has begun to make at least one of its investors uneasy. Here are his suggestions for helping the tech giant 'get its mojo back.'
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SCS Expands Strategic Talent Investment With Seven New Hires Across Creative, Strategy, Media, And HR Leadership

August 2, 2022
Arriving from Accenture, 360i, 22squared, Hearst, and Taco Bell, new talent underscores SCS’ ongoing build of best-in-class leadership in marketing technology services
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