NEWS

Netflix debuts livestreaming with Chris Rock special

March 14, 2023
Near the end of his Netflix stand-up special, Selective Outrage, Chris Rock got to the point by addressing the now-infamous slap, when Will Smith attacked the comedian live on stage at last year’s Oscars ceremony over a crass joke about his wife, Jada Pinkett Smith. It was one of those unscripted moments that only live television can deliver, for good or ill.
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Digital-First Consumers Drive Growth In Social Commerce

March 14, 2023
More than a quarter (27%) of U.S. consumers said they’ve permanently shifted their preferences to online shopping over going to a store.
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How first-party data is transforming the open internet

January 5, 2023
The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.
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Happy Holidays From Santa’s AI-Generated ‘Brother’

December 15, 2022
Crashing a deadline on its annual holiday greeting card, this agency's creative team turned to AI to get the job done.
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Schiefer’s SCS Boosting National Presence

June 27, 2022
James Schiefer, CEO and co-founder of advertising agency SCS, has a new and expanded headquarters in Costa Mesa for the firm—whose roots date back 37 years ago—while keeping his eyes open for additional opportunities to grow nationally and in other countries.­
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NEWS

Netflix debuts livestreaming with Chris Rock special

March 14, 2023
Near the end of his Netflix stand-up special, Selective Outrage, Chris Rock got to the point by addressing the now-infamous slap, when Will Smith attacked the comedian live on stage at last year’s Oscars ceremony over a crass joke about his wife, Jada Pinkett Smith. It was one of those unscripted moments that only live television can deliver, for good or ill.
Read More

Digital-First Consumers Drive Growth In Social Commerce

March 14, 2023
More than a quarter (27%) of U.S. consumers said they’ve permanently shifted their preferences to online shopping over going to a store.
Read More

Phygital Phantoms, Aliens And Other Mobile Mysteries Of The Week

March 14, 2023
Penning “Mobile Insider” every other week is either a feast or a famine in terms of relevant news about mobile media and marketing worth weighing in on. This past week was a feast, most likely because it coincided with the Mobile World Congress in Barcelona, which ends today.
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SCS Helps Falken Tires Overhaul Falkentire.com

January 11, 2023
Ever since its rubber hit the road almost 40 years ago, Falken Tires has gained recognition for its premium products and dominance in motorsports. As the company’s business and customer profiles evolved, brand transformation agency SCS has been there to help the tire company...
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How first-party data is transforming the open internet

January 5, 2023
The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.
Read More

2023 predictions: What 11 marketers expect in the new year

December 22, 2022
Marketing executives share their 2023 predictions regarding the looming recession, the promise of retail media, the importance of consumer data and privacy, and the rise of artificial intelligence and Web3 in marketing.
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Friday Stir

December 16, 2022
It used to be that to see a creepy Santa you had to go to the mall. Now, AI brings you Meta Claus. Indie agency SCS leveraged the latest buzz in AI creative tools to design a unique holiday greeting....
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Happy Holidays From Santa’s AI-Generated ‘Brother’

December 15, 2022
Crashing a deadline on its annual holiday greeting card, this agency's creative team turned to AI to get the job done.
Read More