NEWS

Netflix is ‘quite open’ to bringing ads to its platform. Here’s what that means for TV advertisers. | The Trade Desk

April 21, 2022
When coupled with the rise of other streaming giants, such as Disney, Warner Bros. Discovery, and Hulu, Netflix had to make this move if it wanted to remain competitive, Jeff Roach, president and chief strategy officer at agency SCS, tells The...

Mediapsssst: Report: 64% Of Consumers Are Aware Of The Metaverse Concept

April 7, 2022
In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and NFTs fit into it as well as how brands can exploit the burgeoning space.

How brands and agencies are spending smarter amid record inflation | The Trade Desk

March 24, 2022
Marketers aim to maintain customer loyalty despite rising prices on just about everything 

Creative Media Awards

January 12, 2022
Creative A Smarter Kind of Simple by SCS for Kwikset

Council Post: How To Motivate A Hybrid Agency Workforce In 2022

January 12, 2022
Although the hybrid model work can be seen as encompassing the “best of both worlds” for employees, building a company culture with this kind of team can pose challenges for agency leaders.

SCS Has Enlisted The ‘Most Interesting Claus in the World’ for Its 2021 Holiday Greeting

January 3, 2022
Little Black Book, Ad icon Johnathan Goldsmith appears as Santa’s long-lost cousin

SCS’ Heather Broscious on what’s working heading into 2022

December 20, 2021
This senior VP of brand solutions shares how she is navigating new work norms, client expectations and an uncertain year ahead.

The metaverse—interactive spaces in digital environments like games—will reshape the way we’re entertained, and brands should be prepared to do it right.

December 16, 2021
Brands can’t afford to ignore it, but they need to be deliberate and come in with a well-thought-out plan,” said Jeff Roach, president and chief strategy officer at SCS

People on the Move: SCS Taps Coke Veteran Cedrone As Brand Director

December 13, 2021
SCS has hired corporate consultant and Coke veteran Rebecca Barker Cedrone as brand director. Additionally, the agency added several new hires including Roman Sandler as vice president media from media director at PureCars. Ingrid Sandahl joins as senior brand solutions...

Revolving Door Roundup: GroupM, PMG, TBWA and More

December 13, 2021
Your weekly wrapup of the latest agency moves.

SCS Builds Talent Pool With Multiple Recruits And Promotions Across Disciplines

December 13, 2021
20 Year Coke Veteran Rebecca Barker Cedrone Joins as Brand Director New Hires Arrive from Taco Bell, Hearts & Science, PureCars and More

UM retains H&M’s U.S. account

December 13, 2021
Also in Agency Brief: An unsexy fireman calendar and a Christmas album by Movers + Shakers recapping all the 2021 feels.

Marketing Daily – Top of the News: Coke’s Attempt To Engage With Gamers Flames Out On YouTube

October 21, 2021
Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "the worst representation of gamers I think I've ever seen."

Council Post: 11 Expert Predictions On The Future Of Video Marketing

October 2, 2021
From short-form videos on TikTok and Instagram Reels to various livestreaming platforms and influencers unboxing products, the biggest trends in video marketing that compel consumers to check out brands and purchase their products and services are constantly evolving.

Notes: PA Show Set for October; New Ohio Shop; NFL NFTs, More

September 29, 2021
John Kruk is the guest at this year's Ephrata show; a teacher drops out of school to run a card shop; Lelands plans more auctions; Cassius Marsh's new trading cards column and the NFL version of NBA Top Shot is...

This TikTok creator’s logo spoofs of Apple, Starbucks and Amazon are getting brands’ attention

September 29, 2021
Brands are now clamoring to have Emily Zugay update their logos for TikTok.

Pfister Faucets Fit Just Right

September 27, 2021
To help Pfister faucets drive share of voice and increase market share, indie agency SCS launched a brand campaign that would punch above its weight and carve out a unique space for a strong win in the highly competitive home improvement space.

In Pfister Campaign Faucets Become An Extension Of Personality And Style

September 24, 2021
Pfister Faucets is out with an ad campaign from Irvine, CA-based agency SCS that focuses on personality and style to drive awareness in the highly competitive home improvement sector.

From ‘Ted Lasso’ to ‘The Queen’s Gambit:’ Why streaming platforms dominated the Emmys | The Trade Desk

September 22, 2021
“It’s clear that the streaming platforms are making their mark as full-blown Hollywood studios.” 

mediapost.com Marketing Daily – Top of the News: DoorDash Sues NYC Again — This Time Over Consumer Data

September 22, 2021
DoorDash challenged law requiring deliverers to divulge customer's name, phone number, email, delivery address, and contents of their order.

News of Firms: SCS Merges with Swarm

August 26, 2021
SCS, a brand transformation agency, merges with Atlanta-based independent digital performance marketing agency Swarm.

Brand Transformation Agency SCS Merges With Atlanta-Based Digital Performance Marketing Boutique Swarm

August 10, 2021
IRVINE, Calif., August 10, 2021--SCS, known for using data science and creativity with speed, value, and innovation to help businesses reach brand goals, announced today that it has merged with independent digital performance marketing agency Swarm.

MAD: Agencies SCS And Swarm Merge

August 10, 2021
The combined entity includes 100 people across three offices - Atlanta, Southern California, and Ottawa offering integrated digital, media, creative and marketing services.

Companies need to reinvent their marketing playbook for digital worlds

August 4, 2021
The so-called metaverse piqued the interest of brands looking for ways to bridge the digital and physical divide amid COVID-19 lockdowns, which created a demand for virtual escapes.

Creeper Meet Combine | Inspiration | Applied Arts

July 20, 2021
Minecraft, for those of you not a part of Gen Z or who have been spending the last decade under a block, is the best-selling videogame of all time.

Take a throwback thrift ride with Adidas and John Deere combines farming with Minecraft: Agency Brief

July 20, 2021
Also Deutsch New York hires its first president in 11 years and Martin Agency wins Nerf account.

A Life of Endless Summers: The Bruce Brown Story’ Begins Theatrical Tour This Summer | LBBOnline

June 24, 2021
Little Black Book, The film from Dana Brown about Endless Summers filmmaker Bruce Brown was produced by brand transformation agency SCS

A Life of Endless Summers: The Bruce Brown Story” Begins Theatrical Tour This Summer

June 24, 2021
Summer is back and back with it is in-theater movie viewing and the in-theater screening of “A Life of Endless Summers: The Bruce Brown Story.”The award-winning film debuted at the 2020 Newport Beach Film Festival last August with a drive-in style screening...

Google Chrome pushes back plans to phase out third-party cookies. Here’s what it means for advertisers. | The Trade Desk

June 24, 2021
“It’s clear that the privacy technology of the open internet, including CTV, needs to evolve in a way that gives the consumer more control.”

When Live Was Not an Option, Monkeyhead Used CGI | Computer Graphics World

June 24, 2021
When Live Was Not an Option, Monkeyhead Used CGI - CGW explores how leading-edge graphics techniques, including the 3D modeling, animation and visualization are used in such applications as CAD/CAM/CAE, architecture, scientific visualization, special effects, digital video, film, and interactive...

Mediapsssst: Agency-Produced Film About Surfing Documentarian Bruce Brown Hits Theaters

June 17, 2021
Irvine, CA-based ad agency SCS produced the film-"A Life Of Endless Summers: The Bruce Brown Story"--in association with Dana Brown Films.

Synthetic experiences outgrow their novelty status as they attract more brands

June 14, 2021
A recent Limelight Networks study showed that gamers spent just under 8.5 hours a week playing games, a 14% increase over its 2020 survey.

John Deere Brings the Farm Home with New Minecraft World

June 10, 2021
John Deere (NYSE: DE) is bringing the farm to young game enthusiasts with the latest version of FarmCraft, a Minecraft experience. Created by Blockworks, in collaboration with John Deere, the Minecraft experience gives players an introduction to modern agriculture through the...

Agency SCS Helps Kwikset Bring the New Halo Touch Fingerprint Door Lock to Market

June 2, 2021
Little Black Book, The 'Smart Locks with a Simple Touch' creative works to break down the Halo Touch features into key stories with real world applications.

Indie Agencies Are Flooded With Holding Company Applicants

June 2, 2021
Ad industry hiring boom find applicants swarming independents as they flee bureaucracy and corporate structure. 

SCS Expands with Six Key Appointments

May 25, 2021
SCS, known for delivering speed, value, integration and innovation to help businesses reach their goals, today named Glenn Rogers as Chief Development.

‘The tides are turning:’ how the loss of third-party cookies will impact the duopoly and the open internet | The Trade Desk

May 25, 2021
‘You’re now in a world where things are starting to shift and there are more decentralized options outside [Facebook and Google’s] walls where consumers are spending their time.'

People on the Move: SCS Taps Agency, Marketing Veterans For Senior Roles

May 18, 2021
Irvine, CA-based agency SCS has added several senior hires, including investor Glenn Rogers as Chief Development Officer, Andres Torrente as head of media and Kelli-Rae Coughlin as brand solutions director. Torrente was previously director, media strategy at Omnicom s Hearts...

Movers & Shakers: P&G, Mars, Match, Uber and more

May 17, 2021
This week’s agency news, people on the move and brand buzz. 

Specialty Equipment Market Association (SEMA)

May 14, 2021
2021 SEMA Hall of Fame Inductees Announced Editor's Note: Images for this press release are available

Brand Agency SCS Teams with OSDB Sports to Launch IMDb-Like Sports Platform | LBBOnline

May 2, 2021
Little Black Book, Partnership with Packers quarterback Aaron Rogers and actor/producer Ryan Rottman goes live

SCS Launches IMDb-like Sports Platform

May 2, 2021
Partnership with Packers Quarterback Aaron Rogers & Actor/Producer Ryan Rottman

Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers. | The Trade Desk

April 23, 2021
‘Outside of Netflix, there’s a sense that these newer platforms will likely support a mix of subscription and advertising.’ 

OSDB co-founder Ryan Rottman talks teaming up with Aaron Rodgers

April 23, 2021
NFL QB Aaron Rodgers and actor and producer Ryan Rottman launched the new OSDB site Tuesday. Rottman spoke to AA on their plans.

Aaron Rodgers, actor pal launching IMDb-like sports platform

April 22, 2021
Packers quarterback Aaron Rodgers has guest-hosted “Jeopardy!” Now, he wants to build the IMDb of sports. Rodgers and his friend, actor and producer Ryan Rottman, have raised $2.5 million to create…

Rodgers’ venture hopes to be IMDb for athletes

April 22, 2021
Aaron Rodgers is part of a new venture that hopes to be the IMDb for athletes.

Marketing Daily – Top of the News: Food CPG Brands Lean Into April Fool’s Fibs

April 5, 2021
Consider "The creaminess of Velveeta. Now in skincare." How cheesy is that? Then there's cauliflower-flavored Peeps.

Hemp Beverage Keeps On Truckin’

March 23, 2021
MAD TASTY, a hemp-infused sparkling water brand founded by singer-songwriter of OneRepublic, Ryan Tedders and backed by First Beverage, is embarking on its first ever OOH campaign. MAD TASTY is part of the fairly new and highly saturated category of hemp beverages, so building awareness for the brand is essential.

SCS Helps Discovery Move Massive Content Online

March 9, 2021
Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+

Platforms are changing media agency team rules, led by digital natives

March 9, 2021
The new crop of social media platforms offers new opportunities for brands — and it’s creating an opportunity for agencies to lead the way.

Hemp Beverage Brand Mad Tasty Drives Out its First OOH Campaign | LBBOnline

March 8, 2021
Little Black Book, Boxi launches out of home campaign for brand founded by OneRepublic singer Ryan Tedder

It’s Always About the Economy. Sean MacPhedran, SCS Director of Digital Strategy Explains.

weislermedia, February 23, 2021
Much has been discussed regarding how the pandemic will impact our behavior in the coming years. For some, we have entered a “new normal” phase of consumer behavior. For others, the pandemic will be viewed as just an outlying, unique year.

Navigating 2021- Extreme Innovation in the COVID Era

octaneoc.org, February 23, 2021
Our partners at SCS have provided Octane with a white paper highlighting the changes we’ve seen in business as a result of the pandemic and what we can expect moving forward.

Scs Teams Up With Discovery. Creativity Ensues.

appliedartsmag.com, February 23, 2021
Bit of a dream job this one. Agency scs worked alongside the creative team at discovery to prepare the user experience design on their soon-to-launch discovery+ platform, featuring over 1,000 show titles.

Streaming Audience for Big Game Expected to Double

thetradedesk.com, February 5, 2021
The buzz is building for this Sunday’s Big Game, with two of the biggest stars in the NFL going head-to-head.

Discovery Taps SCS to Help Launch discovery+

lbbonline.com, February 5, 2021
The team developed thousands of creative assets needed to launch an entirely new streaming platform from the ground up alongside sonic branding

Discovery Taps SCS To Help Launch discovery+

shootonline.com/, February 5, 2021
The Discovery Networks product creative team had an enormous challenge in front of them. In just a few short months, they had to develop the entire user experience design for the discovery+ streaming platform, as well as over 1,000 show titles.

How ESPN Polished Its Reputation In F1

forbes.com, October 31, 2019
This year Formula One raced back onto sports network ESPN after a two-decade absence. Although it didn’t get off to a flying start, its F1 audience has since accelerated past that of its predecessor NBC Sports. An unlikely company has helped to drive it.

Remember The Endless Summer? Statue of filmmaker Bruce Brown joins other surf icons in Dana Point

October 1, 2019
A bronze statue depicting Brown is the latest to be installed in the Watermen’s Plaza, an area across from Doheny State Beach, an area dedicated to the city’s rich surf history that already i...

Para’Kito Uses AR to Attract Repellent Buyers

consumergoods.com, May 23, 2019
Mosquito repellent brand Para’Kito has brought a unique twist to merchandising in the category with an in-store display that uses augmented reality to engage, entertain and inform shoppers about its wearable products.

Bob Eubanks Serenades SCS Agency Clients In Valentine’s Day ‘Lovestream’ Event

adweek.com, February 15, 2019
Bob Eubanks, the legendary host of The Newlywed Game, agreed to serenade SCS Agency’s clients on Valentine’s Day in an intimate, absolutely genius “The Lovestream” event.

LOVESTREAM WITH BOB EUBANKS BY SCS

TheDrum.com, February 15, 2019
This Valentine’s Day, creative and media agency SCS is treating its clients to an original streamed intimate performance from master of love and legendary host of The Newlywed Game, Bob Eubanks.

Fuel acquired by Schiefer Chopshop

strategyonline.ca, August 16, 2018
Schiefer Chopshop (SCS) has acquired Ottawa digital agency Fuel, giving the California shop the digital and technological capabilities it has been searching for and helping it to establish its first Canadian office.

Ottawa-based Fuel Industries acquired by California agency

obj.ca, August 9, 2018
One of Ottawa’s struggling tech firms has a new lease on life after an acquisition that sets the digital agency back on its original path.

‘Phone Swap’ Content Unlocks Awareness For Boost Mobile On Snapchat

adexchanger.com, July 24, 2018
Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless and relevant as possible – all the more important because they were among the app’s first unskippable ads.

Schiefer Chopshop Acquires Fuel to Expand Its Digital Capabilities and Raise Its Innovative Integrated Marketing Offerings to the Next Level

venturebeat.com, July 18, 2018
In a deal that integrates advanced digital capabilities into its creative marketing mix, Irvine-based Schiefer Chopshop (SCS) acquires Fuel Industries (Fuel), a digital agency from Ottawa, Canada. Schiefer Chopshop, known for their proprietary data-driven media planning and innovative creative content...

Oxigen™ Debuts Brand Refresh and New Website at 2018 Summer Fancy Food Show

businessinsider.com, June 29, 2018
BEVERLY HILLS, Calif., June 29, 2018 /PRNewswire/ -- Attendees at the 2018 Summer Fancy Food Show are the first to get an in-person look at Oxigen's exciting brand evolution and overhaul to its drinkoxigen.com website.

In Conversation with Schiefer Chopshop’s Jeff Roach

lbbonline.com, May 15, 2018
President and CSO on the agency’s recent merger, leveraging strategy within creativity and why adland loves a crisis.

Perspectives: Women in Advertising 2018, Catherine Gudvangen

adforum.com, May 4, 2018
The biggest challenge? We’re still using a chisel instead of an ice pick.

Creative Director’s Choice: Zach Lyons of Schiefer Chopshop on the honesty of Nissan’s #SheDrives

lbbonline.com, March 1, 2018
Zach Lyons, chief creative officer and founding partner at content and media agency Schiefer Chopshop, praises Nissan’s #SheDrives campaign in Saudi Arabia for its honesty.

The Ever-Changing Role of a Creative Director

advertisingweek.com, February 2, 2018
It’s no secret that you must bend a few rules and adapt to new climates if you want to stay ahead of the game. Which is why the role of creative directors and officers has transformed and expanded to something...

Watch Rampage Jackson Flip the Switch for Boost Mobile

lbbonline.com, January 23, 2018
Boost Mobile tapped frequent collaborator Quinton 'Rampage' Jackson for a series of hilariously unexpected social videos to coincide with his upcoming appearances in the Bellator Heavyweight Grand Prix.

Defying the Elements – Motor Trend Presents

advertolog.com, October 3, 2017
The TV Commercial Ad titled Defying the Elements - Motor Trend Presents was done by Schiefer Chopshop advertising agency for brand: Prestone in United States. It was released in the Oct 2017.

DEFY the Elements by Schiefer Chopshop for Prestone

coloribus.com, October 3, 2017
The Film titled DEFY the Elements was done by Schiefer Chopshop advertising agency for Prestone in United States. It was released in Oct 2017.

Prestone Defying the Elements – Motor Trend Presents

adsoftheworld.com, October 3, 2017
Content advertisment created by Schiefer Chopshop for Prestone

Prestone “DEFY the Elements” (2017) :30

adland.tv, October 2, 2017
For 90 years now, Prestone has helped drivers defy the elements, whether it's winter cold or hot summer temperatures. Corrosion has met its match. For all the extremes the Earth throws at you, Prestone defies.

This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time

adweek.com, September 7, 2017
Schiefer Chopshop mixes creative and media buying. After running their own independent shops for decades, James Schiefer, founder of media agency Schiefer Media, and Zach Lyons, founder of creative content firm Chopshop, joined forces last December to form a new...

Do More. Different. Anthem Blackberry Commercial

coloribus.com, July 27, 2017
The Film titled Do. More. Different. Anthem was done by Schiefer Chopshop advertising agency for Blackberry. It was released in Jul 2017.

Schiefer Chopshop Launches New Global Campaign for BlackBerry Mobile’s KEYone Smartphone

marcommnews.com, July 27, 2017
BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in...

Brands use workarounds to be found on Snapchat

digiday.com, July 13, 2017
Rather than simply slapping a Snapcode on an Instagram or Facebook feed, a brand should offer an exclusive gift to the consumer that would make them want to jump ship.

Boost Uses ‘Thunder Pony’ Power To Defeat ‘Evil Mobile Mega Corps’

mediapost.com, June 29, 2017
The battle for wireless customers is heading into the fantastical intergalactic realm. Via a new mobile interactive game, Galactic Thunder Pony, Boost Mobile encourages consumers to defeat the “evil mobile mega corps” and free intergalactic customers from their “devious contracts,...

Customers Flip Off Their Wireless Provider in New Boost Mobile Campaign

lbbonline.com, May 15, 2017
Boost Mobile recently tapped integrated creative agency Schiefer Chopshop (SCS) to develop and produce “Project Switch” a national campaign for television, radio, out-of-home, digital, and social media premiering from May 11th. The campaign encourages wireless consumers to visit Boost retail...

Boost Mobile Makes Switching, Saving Easy

mediapost.com, May 11, 2017
Boost Mobile equates switching wireless carriers with saving money in a new campaign for the Sprint-owned, prepaid wireless brand. The new effort, from agency Schiefer Chopshop, emphasizes the ease with which one can switch to Boost mobile.

Prestone® Performance Products

adforum.com, May 10, 2017

If I Knew Then…

crains.com, May 9, 2017
What I learned was that great ideas don’t necessarily translate directly to execution. The creative process doesn’t end once you ready your solution for presentation to the client.

Schiefer Chopshop Named AOR for Prestone Products Corporation

piworld.com, January 13, 2017
Agency will handle creative, advertising, social media, media buying and digital video content production. Media and creative content company SCS was recently named agency of record for the leader in underhood chemicals, Prestone Products Corporation, continuing a 31-year history of...

Dancing in the Streets with JCDecaux and Boost Mobile

piworld.com, January 13, 2017
Bored at the bus stop? In December, Boost Mobile, in collaboration with JCDecaux North America, launched a Virtual Reality campaign at a bus shelter in Chicago taking commuters on a trip to a block party in an Unlimited World.

Top 10 Account Wins of the Week

creativepool.com, January 13, 2017

Interactive VR Display Livens Up Chicago Transit Shelter

psfk.com, January 5, 2017
Boost Mobile's virtual experience was aimed at those waiting to catch a bus. Bored while waiting for your early morning commute? What if you could teleport to a virtual world to kill time? Creative digital agency Schiefer Chopshop teamed up...

Boost Mobile Sets Up VR Booth In Chicago

mediapost.com, December 29, 2016
Boost Mobile's holiday exhibit within a downtown Chicago transit shelter exceeded expectations by connecting TV to digital to experiential in a unique way.

Schiefer Media and ChopShop Merge to Form Integrated Content and Media Agency

businesswire.com, November 21, 2016
Media agency Schiefer Media and creative content firm ChopShop announced they are merging as Schiefer Chopshop (SCS).

Blizzard releases documentary on e-sports, Heroes of the Dorm tournament

gamecrate.com, November 8, 2016
Last year Blizzard hosted a nationwide Heroes of the Storm collegiate tournament focusing on the nation’s top players from 64 universities.

A Behind the Scenes Look at Boost Mobile’s New Multi-Media VR Campaign

adforum.com, November 1, 2016
Wireless lifestyle brand Boost Mobile recently tapped creative content company Chopshop to help reinvent their iconic “Where You At” tagline with the multi-media VR campaign, “We Are #WhereYouAt”.