NEWS

Mediapsssst: Report: 64% Of Consumers Are Aware Of The Metaverse Concept

April 7, 2022
In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and NFTs fit into it as well as how brands can exploit the burgeoning space.
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SCS’ Heather Broscious on what’s working heading into 2022

December 20, 2021
This senior VP of brand solutions shares how she is navigating new work norms, client expectations and an uncertain year ahead.
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SCS Builds Talent Pool With Multiple Recruits And Promotions Across Disciplines

December 13, 2021
20 Year Coke Veteran Rebecca Barker Cedrone Joins as Brand Director New Hires Arrive from Taco Bell, Hearts & Science, PureCars and More
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In Pfister Campaign Faucets Become An Extension Of Personality And Style

September 24, 2021
Pfister Faucets is out with an ad campaign from Irvine, CA-based agency SCS that focuses on personality and style to drive awareness in the highly competitive home improvement sector.
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NEWS

Netflix debuts livestreaming with Chris Rock special.

March 14, 2023
Near the end of his Netflix stand-up special, Selective Outrage, Chris Rock got to the point by addressing the now-infamous slap, when Will Smith attacked the comedian live on stage at last year’s Oscars ceremony over a crass joke about his wife, Jada Pinkett Smith. It was one of those unscripted moments that only live television can deliver, for good or ill.
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Digital-First Consumers Drive Growth In Social Commerce

March 14, 2023
More than a quarter (27%) of U.S. consumers said they’ve permanently shifted their preferences to online shopping over going to a store.
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Phygital Phantoms, Aliens And Other Mobile Mysteries Of The Week

March 14, 2023
Penning “Mobile Insider” every other week is either a feast or a famine in terms of relevant news about mobile media and marketing worth weighing in on. This past week was a feast, most likely because it coincided with the Mobile World Congress in Barcelona, which ends today.
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SCS Helps Falken Tires Overhaul Falkentire.com

January 11, 2023
Ever since its rubber hit the road almost 40 years ago, Falken Tires has gained recognition for its premium products and dominance in motorsports. As the company’s business and customer profiles evolved, brand transformation agency SCS has been there to help the tire company...
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How first-party data is transforming the open internet | The Current

January 5, 2023
The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.
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2023 predictions: What 11 marketers expect in the new year

December 22, 2022
Marketing executives share their 2023 predictions regarding the looming recession, the promise of retail media, the importance of consumer data and privacy, and the rise of artificial intelligence and Web3 in marketing.
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Friday Stir

December 16, 2022
It used to be that to see a creepy Santa you had to go to the mall. Now, AI brings you Meta Claus. Indie agency SCS leveraged the latest buzz in AI creative tools to design a unique holiday greeting....
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Mediapsssst: Happy Holidays From Santa’s AI-Generated ‘Brother’

December 15, 2022
Crashing a deadline on its annual holiday greeting card, this agency's creative team turned to AI to get the job done.
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Borla’s EV Exhaust Sound System Makes Roaring Debut

November 29, 2022
Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System.  Unveiled at SEMA, the activation starred famed rally driver Ken Block.  SCS helped activate the partnership between Borla and Block.
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