NEWS

‘The tides are turning:’ how the loss of third-party cookies will impact the duopoly and the open internet | The Trade Desk

May 25, 2021
‘You’re now in a world where things are starting to shift and there are more decentralized options outside [Facebook and Google’s] walls where consumers are spending their time.'

People on the Move: SCS Taps Agency, Marketing Veterans For Senior Roles

May 18, 2021
Irvine, CA-based agency SCS has added several senior hires, including investor Glenn Rogers as Chief Development Officer, Andres Torrente as head of media and Kelli-Rae Coughlin as brand solutions director. Torrente was previously director, media strategy at Omnicom’s Hearts & Science working with AT&T Mobility...

Movers & Shakers: P&G, Mars, Match, Uber and more

May 17, 2021
This week’s agency news, people on the move and brand buzz. 

Specialty Equipment Market Association (SEMA)

May 14, 2021
2021 SEMA Hall of Fame Inductees Announced Editor's Note: Images for this press release are available

Brand Agency SCS Teams with OSDB Sports to Launch IMDb-Like Sports Platform | LBBOnline

May 2, 2021
Little Black Book, Partnership with Packers quarterback Aaron Rogers and actor/producer Ryan Rottman goes live

SCS Launches IMDb-like Sports Platform

May 2, 2021
Partnership with Packers Quarterback Aaron Rogers & Actor/Producer Ryan Rottman

Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers. | The Trade Desk

April 23, 2021
‘Outside of Netflix, there’s a sense that these newer platforms will likely support a mix of subscription and advertising.’ 

OSDB co-founder Ryan Rottman talks teaming up with Aaron Rodgers

April 23, 2021
NFL QB Aaron Rodgers and actor and producer Ryan Rottman launched the new OSDB site Tuesday. Rottman spoke to AA on their plans.

Aaron Rodgers, actor pal launching IMDb-like sports platform

April 22, 2021
Packers quarterback Aaron Rodgers has guest-hosted “Jeopardy!” Now, he wants to build the IMDb of sports. Rodgers and his friend, actor and producer Ryan Rottman, have raised $2.5 million to create…

Rodgers’ venture hopes to be IMDb for athletes

April 22, 2021
Aaron Rodgers is part of a new venture that hopes to be the IMDb for athletes.

Marketing Daily – Top of the News: Food CPG Brands Lean Into April Fool’s Fibs

April 5, 2021
Consider "The creaminess of Velveeta. Now in skincare." How cheesy is that? Then there's cauliflower-flavored Peeps.

Hemp Beverage Keeps On Truckin’

March 23, 2021
MAD TASTY, a hemp-infused sparkling water brand founded by singer-songwriter of OneRepublic, Ryan Tedders and backed by First Beverage, is embarking on its first ever OOH campaign. MAD TASTY is part of the fairly new and highly saturated category of hemp beverages, so building awareness for the brand is essential.

SCS Helps Discovery Move Massive Content Online

March 9, 2021
Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+

Platforms are changing media agency team rules, led by digital natives

March 9, 2021
The new crop of social media platforms offers new opportunities for brands — and it’s creating an opportunity for agencies to lead the way.

Hemp Beverage Brand Mad Tasty Drives Out its First OOH Campaign | LBBOnline

March 8, 2021
Little Black Book, Boxi launches out of home campaign for brand founded by OneRepublic singer Ryan Tedder

It’s Always About the Economy. Sean MacPhedran, SCS Director of Digital Strategy Explains.

weislermedia, February 23, 2021
Much has been discussed regarding how the pandemic will impact our behavior in the coming years. For some, we have entered a “new normal” phase of consumer behavior. For others, the pandemic will be viewed as just an outlying, unique year.

Navigating 2021- Extreme Innovation in the COVID Era

octaneoc.org, February 23, 2021
Our partners at SCS have provided Octane with a white paper highlighting the changes we’ve seen in business as a result of the pandemic and what we can expect moving forward.

Scs Teams Up With Discovery. Creativity Ensues.

appliedartsmag.com, February 23, 2021
Bit of a dream job this one. Agency scs worked alongside the creative team at discovery to prepare the user experience design on their soon-to-launch discovery+ platform, featuring over 1,000 show titles.

Streaming Audience for Big Game Expected to Double

thetradedesk.com, February 5, 2021
The buzz is building for this Sunday’s Big Game, with two of the biggest stars in the NFL going head-to-head.

Discovery Taps SCS to Help Launch discovery+

lbbonline.com, February 5, 2021
The team developed thousands of creative assets needed to launch an entirely new streaming platform from the ground up alongside sonic branding

Discovery Taps SCS To Help Launch discovery+

shootonline.com/, February 5, 2021
The Discovery Networks product creative team had an enormous challenge in front of them. In just a few short months, they had to develop the entire user experience design for the discovery+ streaming platform, as well as over 1,000 show titles.

How ESPN Polished Its Reputation In F1

forbes.com, October 31, 2019
This year Formula One raced back onto sports network ESPN after a two-decade absence. Although it didn’t get off to a flying start, its F1 audience has since accelerated past that of its predecessor NBC Sports. An unlikely company has helped to drive it.

Remember The Endless Summer? Statue of filmmaker Bruce Brown joins other surf icons in Dana Point

October 1, 2019
A bronze statue depicting Brown is the latest to be installed in the Watermen’s Plaza, an area across from Doheny State Beach, an area dedicated to the city’s rich surf history that already i...

Para’Kito Uses AR to Attract Repellent Buyers

consumergoods.com, May 23, 2019
Mosquito repellent brand Para’Kito has brought a unique twist to merchandising in the category with an in-store display that uses augmented reality to engage, entertain and inform shoppers about its wearable products.

Bob Eubanks Serenades SCS Agency Clients In Valentine’s Day ‘Lovestream’ Event

adweek.com, February 15, 2019
Bob Eubanks, the legendary host of The Newlywed Game, agreed to serenade SCS Agency’s clients on Valentine’s Day in an intimate, absolutely genius “The Lovestream” event.

LOVESTREAM WITH BOB EUBANKS BY SCS

TheDrum.com, February 15, 2019
This Valentine’s Day, creative and media agency SCS is treating its clients to an original streamed intimate performance from master of love and legendary host of The Newlywed Game, Bob Eubanks.

Fuel acquired by Schiefer Chopshop

strategyonline.ca, August 16, 2018
Schiefer Chopshop (SCS) has acquired Ottawa digital agency Fuel, giving the California shop the digital and technological capabilities it has been searching for and helping it to establish its first Canadian office.

Ottawa-based Fuel Industries acquired by California agency

obj.ca, August 9, 2018
One of Ottawa’s struggling tech firms has a new lease on life after an acquisition that sets the digital agency back on its original path.

‘Phone Swap’ Content Unlocks Awareness For Boost Mobile On Snapchat

adexchanger.com, July 24, 2018
Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless and relevant as possible – all the more important because they were among the app’s first unskippable ads.

Schiefer Chopshop Acquires Fuel to Expand Its Digital Capabilities and Raise Its Innovative Integrated Marketing Offerings to the Next Level

venturebeat.com, July 18, 2018
In a deal that integrates advanced digital capabilities into its creative marketing mix, Irvine-based Schiefer Chopshop (SCS) acquires Fuel Industries (Fuel), a digital agency from Ottawa, Canada. Schiefer Chopshop, known for their proprietary data-driven media planning and innovative creative content...