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Media Data Digital Marketing Marketing Technology

5 Exciting Features of Google Analytics 360 Suite

While I love the technical aspects of analytics, it’s always more meaningful to me when an area of marketing matures enough to extend its impact to non-technical people. That’s why I’m really excited about several advances that the emerging Google…

SCSJuly 7, 2016

Creative Creative & Design Digital Marketing Marketing Strategy

Netflix Logo Design: The Sequel

Skeuomorphism. No, that’s not the name of an Alien attack movie, but is a design concept that is used to make digital applications or experiences resemble their real-world counterparts. It’s a design element that has been popular since users’ real-world lives…

SCSJune 30, 2016

Content Creative Digital Marketing Insights Marketing

Perfecting Your Brand Voice

It’s easy to neglect brand voice as a fluffy, unimportant aspect of marketing—until someone messes it up. Or doesn’t do it. When you think about Dos Equis, what comes to mind? Or Apple? Or Mailchimp? You laugh or feel reassured…

SCSJune 28, 2016

Creative Creative & Design Marketing

You Said What!? The Nuances of Design and Language

I’m quite the avid Pinterest “pinner.” It’s rare a day goes by that I don’t pin at least one or two nuggets of inspiration to one of my boards. So it definitely stood out to me when, all of a…

SCSJune 21, 2016

Media Data Digital Marketing Insights Marketing Strategy Technology

Google’s Updates Are On Fleek

Google recently made a big splash at the 2016 Google I/O Conference (watch a 10-minute recap here) announcing game-changing updates to how we will interact, search and sync up our digital lives. We asked our “Swarmsperts” to break down and highlight how they…

SCSJune 16, 2016

Digital Marketing Events Marketing Technology

Who Wore It Better? Silicon Valley Edition

If you work in our industry, you’ve probably been talking and tweeting (mostly tweeting) about the June 13th Apple WWDC keynote, where the company announced new product updates for Mac, iPhone/iPad, Apple Watch, and Apple TV. The major highlights included iOS…

SCSJune 14, 2016

Creative Creative & Design Digital Marketing Insights Marketing Strategy

Why You Need to Understand the Difference Between UX and UI

Take a look at this bowl of cereal. You won’t ever confuse user experience (UX) and user interface (UI) design again. Yet, UX and UI remain two of the most confused terms in marketing. People tend to switch one term…

SCSJune 2, 2016

Digital Marketing Marketing Strategy

Do You Fall Into These Common Marketing Traps?

We have worked with clients in all kinds of businesses and have done a lot of cool stuff for them. We have also helped steer some of them away from some common marketing mistakes. Below are a few we try…

SCSMay 24, 2016

Media Digital Marketing Innovation Insights Marketing Strategy Technology

No More Sitting on the Sidelines as Marketing Technologies Mature

It’s no surprise that innovations in marketing technology happen all of the time. But as there’s clearly no shortage of complex projects requiring seemingly complex solutions, I’ve noticed that 2016 so far looks like a year of maturity. We’re making…

SCSMay 19, 2016

Creative Creative & Design

10 Ways to Stay Creative

I was so overjoyed to embark on such a new and exciting journey when I got my first job at a marketing agency. I couldn’t believe it. I was getting paid to create work that I was truly passionate about!…

SCSMay 10, 2016