Blog

The Question That Never Dies: Is Content King?

“Is content king?” Every year, this question gets dragged out in marketing discussions as we ride through the rise of various tools, technologies, and fads. Because content takes a lot of time to create and seems less sexy than tools,…

SCSMay 3, 2016

Content Digital Marketing Marketing Strategy

Everyone Can Be Strategic: Start with “Why”

Love. Beauty. Strategy. What do these terms have in common? They are used by many and understood by few. In our industry, the term “strategy” gets misused and misunderstood so often that it becomes chest-beating nonsense which eventually gets tuned…

SCSApril 26, 2016

Media Digital Marketing Insights Marketing

What’s Your Marketing Metric Headline for Clients?

When news and entertainment stories come across your social media feeds, you quickly glance at the headlines in order to get a sense of the day’s news. Yet, many marketing metric reports don’t follow this simple example. Remember, clients want…

SCSApril 19, 2016

Creative Creative & Design

The Importance of Why

The most obvious function of design is to make things visually interesting and pleasing. With most people gathering information from their smartphones and computers, information is better received when it looks nice. What most people don’t see are all the…

SCSApril 12, 2016

Digital Marketing Marketing Strategy

The Role of a Marketing Agency

True Marketing Strategy: We’re Consultants, Not Tacticians If you asked me to start a restaurant and I’m a pub specialist, guess what? I’ll immediately start looking for local craft microbrews, expensive food, and a repurposed old building. If you’re a…

SCSApril 5, 2016

Creative Creative & Design Digital Marketing Marketing Strategy

The Incredible Shrinking Word

Your attention span is dwindling. Were you able to focus on that sentence without checking Facebook, Snapchat or Instagram? According to a 2015 study by Microsoft, humans have a shorter attention span than a goldfish. While humans can only maintain focus…

SCSMarch 29, 2016

Digital Marketing

The Three Generation Z Insights that Led Me to the New Principles of Interaction Design

I got to talk to a couple hundred of my peers at Adobe MAX last week about Generation Z and how our teens to kids today are changing the way we think about interaction design. I believe that there are…

Jeff RoachMarch 28, 2016

Digital Marketing Marketing

Why Mindful Marketing Still Matters

Have you ever counted the number of software tools out there which are designed to purportedly make you a better marketer? I have and I can tell you exactly how many are in the market. Zero. Marketing tools don’t make…

SCSJanuary 10, 2016

Digital Marketing

The 4 Surprising Things About Millennials and Cars That Every Marketer Needs to Know

The SEMA Show, the automotive industry tradeshow is next week in Las Vegas, where more than 100,000 industry leaders from 100 countries will get together to talk about the future of automotive. So I thought I’d take a closer look…

Jeff RoachOctober 26, 2015

Creative Creative & Design

Providing Delight with Design

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser It is fairly straightforward for a designer to create a project that serves its functional purpose.…

SCSOctober 12, 2015