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People on the Move: SCS Taps Coke Veteran Cedrone As Brand Director

SCS has hired corporate consultant and Coke veteran Rebecca Barker Cedrone as brand director. Additionally, the agency added several new hires including Roman Sandler as vice president media from media director at PureCars. Ingrid Sandahl joins as senior brand solutions director, a new position, from digital account supervisor at Taco Bell. Richard Accardi joins as brand solutions director from account director at email and eCRM agency BrightWave. Heather Broscious joins as senior vice president Brand Solutions in Atlanta, from brand director at gas station retailer RaceTrac.

55% PREFER PRIME DELIVERY TO BUYING AT RETAIL

SCS surveyed 750 US consumers on how their physical and digital buying habits have changed during the pandemic. These insights and more are presented in Omnichannel Overdrive.

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