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Two new spots from the luxury hardware brand aim to engage younger audiences.

Integrated advertisement created by SCS, United States for Baldwin Hardware, within the category: House, Garden. 

When coupled with the rise of other streaming giants, such as Disney, Warner Bros. Discovery, and Hulu, Netflix had to make this move if it wanted to remain competitive, Jeff Roach, president and chief strategy officer at agency SCS, tells The Current. “Netflix offering advertising in a tiered subscription model will only accelerate the move to all TV advertising becoming digital, programmatic, and tiered,” says Roach.

In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and NFTs fit into it as well as how brands can exploit the burgeoning space.

Marketers aim to maintain customer loyalty despite rising prices on just about everything 

From retail to healthcare, nearly every industry is being disrupted by AI in one way or another. And advertising is no exception.­

Creative A Smarter Kind of Simple by SCS for Kwikset

Although the hybrid model work can be seen as encompassing the “best of both worlds” for employees, building a company culture with this kind of team can pose challenges for agency leaders.

Little Black Book, Ad icon Johnathan Goldsmith appears as Santa’s long-lost cousin

This senior VP of brand solutions shares how she is navigating new work norms, client expectations and an uncertain year ahead.

Brands can’t afford to ignore it, but they need to be deliberate and come in with a well-thought-out plan,” said Jeff Roach, president and chief strategy officer at SCS

SCS has hired corporate consultant and Coke veteran Rebecca Barker Cedrone as brand director. Additionally, the agency added several new hires including Roman Sandler as vice president media from media director at PureCars. Ingrid Sandahl joins as senior brand solutions director, a new position, from digital account supervisor at Taco Bell. Richard Accardi joins as brand solutions director from account director at email and eCRM agency BrightWave. Heather Broscious joins as senior vice president Brand Solutions in Atlanta, from brand director at gas station retailer RaceTrac.