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Minecraft, for those of you not a part of Gen Z or who have been spending the last decade under a block, is the best-selling videogame of all time.

Also Deutsch New York hires its first president in 11 years and Martin Agency wins Nerf account.

Little Black Book, The film from Dana Brown about Endless Summers filmmaker Bruce Brown was produced by brand transformation agency SCS

Summer is back and back with it is in-theater movie viewing and the in-theater screening of “A Life of Endless Summers: The Bruce Brown Story.”The award-winning film debuted at the 2020 Newport Beach Film Festival last August with a drive-in style screening at Fashion Island in Newport Beach, CA.

“It’s clear that the privacy technology of the open internet, including CTV, needs to evolve in a way that gives the consumer more control.”

When Live Was Not an Option, Monkeyhead Used CGI - CGW explores how leading-edge graphics techniques, including the 3D modeling, animation and visualization are used in such applications as CAD/CAM/CAE, architecture, scientific visualization, special effects, digital video, film, and interactive entertainment.

Irvine, CA-based ad agency SCS produced the film-"A Life Of Endless Summers: The Bruce Brown Story"--in association with Dana Brown Films.

A recent Limelight Networks study showed that gamers spent just under 8.5 hours a week playing games, a 14% increase over its 2020 survey.

John Deere (NYSE: DE) is bringing the farm to young game enthusiasts with the latest version of FarmCraft, a Minecraft experience. Created by Blockworks, in collaboration with John Deere, the Minecraft experience gives players an introduction to modern agriculture through the virtual use of machines, processes and decisions that go into farming today.

Little Black Book, The 'Smart Locks with a Simple Touch' creative works to break down the Halo Touch features into key stories with real world applications.

Ad industry hiring boom find applicants swarming independents as they flee bureaucracy and corporate structure. 

SCS, known for delivering speed, value, integration and innovation to help businesses reach their goals, today named Glenn Rogers as Chief Development.

‘You’re now in a world where things are starting to shift and there are more decentralized options outside [Facebook and Google’s] walls where consumers are spending their time.'

Irvine, CA-based agency SCS has added several senior hires, including investor Glenn Rogers as Chief Development Officer, Andres Torrente as head of media and Kelli-Rae Coughlin as brand solutions director. Torrente was previously director, media strategy at Omnicom s Hearts & Science working with AT&T Mobility & Entertainment. Prior to that he was a group director at OMD USA on the Wells Fargo account. Coughlin previously served at Taco Bell Design where she was an account services director. The agency has also recruited Yi Chen as senior director of strategy for creative and media. Chen previously worked as an independent consultant for the past year for clients including Apple and eBay, and prior to that at Mindshare as senior director of content & partnerships and head of content and social media working on Nike, LVMH, L Oreal and Mazda.

This week’s agency news, people on the move and brand buzz.