Although the hybrid model work can be seen as encompassing the “best of both worlds” for employees, building a company culture with this kind of team can pose challenges for agency leaders.

Little Black Book, Ad icon Johnathan Goldsmith appears as Santa’s long-lost cousin

This senior VP of brand solutions shares how she is navigating new work norms, client expectations and an uncertain year ahead.

Brands can’t afford to ignore it, but they need to be deliberate and come in with a well-thought-out plan,” said Jeff Roach, president and chief strategy officer at SCS

SCS has hired corporate consultant and Coke veteran Rebecca Barker Cedrone as brand director. Additionally, the agency added several new hires including Roman Sandler as vice president media from media director at PureCars. Ingrid Sandahl joins as senior brand solutions…

Also in Agency Brief: An unsexy fireman calendar and a Christmas album by Movers + Shakers recapping all the 2021 feels.

Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "the worst representation of gamers I think I've ever seen."

From short-form videos on TikTok and Instagram Reels to various livestreaming platforms and influencers unboxing products, the biggest trends in video marketing that compel consumers to check out brands and purchase their products and services are constantly evolving.

Brands are now clamoring to have Emily Zugay update their logos for TikTok.

To help Pfister faucets drive share of voice and increase market share, indie agency SCS launched a brand campaign that would punch above its weight and carve out a unique space for a strong win in the highly competitive home improvement space.