ALL NEWS

Your weekly wrapup of the latest agency moves.

20 Year Coke Veteran Rebecca Barker Cedrone Joins as Brand Director New Hires Arrive from Taco Bell, Hearts & Science, PureCars and More

Also in Agency Brief: An unsexy fireman calendar and a Christmas album by Movers + Shakers recapping all the 2021 feels.

Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "the worst representation of gamers I think I've ever seen."

From short-form videos on TikTok and Instagram Reels to various livestreaming platforms and influencers unboxing products, the biggest trends in video marketing that compel consumers to check out brands and purchase their products and services are constantly evolving.

John Kruk is the guest at this year's Ephrata show; a teacher drops out of school to run a card shop; Lelands plans more auctions; Cassius Marsh's new trading cards column and the NFL version of NBA Top Shot is on the way.

Brands are now clamoring to have Emily Zugay update their logos for TikTok.

To help Pfister faucets drive share of voice and increase market share, indie agency SCS launched a brand campaign that would punch above its weight and carve out a unique space for a strong win in the highly competitive home improvement space.

Pfister Faucets is out with an ad campaign from Irvine, CA-based agency SCS that focuses on personality and style to drive awareness in the highly competitive home improvement sector.

“It’s clear that the streaming platforms are making their mark as full-blown Hollywood studios.” 

DoorDash challenged law requiring deliverers to divulge customer's name, phone number, email, delivery address, and contents of their order.

SCS, a brand transformation agency, merges with Atlanta-based independent digital performance marketing agency Swarm.

IRVINE, Calif., August 10, 2021--SCS, known for using data science and creativity with speed, value, and innovation to help businesses reach brand goals, announced today that it has merged with independent digital performance marketing agency Swarm.

The combined entity includes 100 people across three offices - Atlanta, Southern California, and Ottawa offering integrated digital, media, creative and marketing services.

The so-called metaverse piqued the interest of brands looking for ways to bridge the digital and physical divide amid COVID-19 lockdowns, which created a demand for virtual escapes.