It’s a story we’re all familiar with – the DTC model is changing the face of retail. Realizing the growth opportunity in not just a strong DTC experience, but in a brand and product offering that champions change in both people and the environment, SCS collaborated lock-step with Califia’s marketing and web design team to define their digital audience and build a best-in-class DTC website focused on full-funnel optimization.
Califia Farms —
LET'S EAT, LEARN AND LOVE TOGETHER.
Returning food to its original nourishing purpose in today’s world of both fast and engineered foods is a lofty goal. But with plant-based foods outpacing growth in the general retail food market by a multiple of 5x in 2018 and plant-based milks making up 13 percent of the entire milk category, Califia Farms recognized a unique opportunity that lay in a stronger focus in its direct-to-consumer experience.
Media Planning and Website Redesign
Audience Segmentation, Media Plan, Responsive Website, Community Management
A focused collaboration of client design and agency development expertise, Califia’s new website holds no compromise between to commitment to brand story and the purchase path. Fully responsive, category focused and optimized for paid and organic search, it provides the foundation for a personalized experience that inspires the kind of healthy living that really can make a change.
DELIVERING RESULTS THROUGH CHANGE
It’s not just about selling product. When a brand has the ability to make an impact on a broader scale than just the bottom line, it’s almost a sin to turn a blind eye to it. With a focus on audience target, defined media strategy and execution and a website designed to educate and inspire throughout the purchase path, Califia Farms’ new digital experience shows the value true collaboration can bring to an industry that’s making change.