To stand out in a crowded online space, Realtree was looking for an approach that leveraged their unique story. It wasn’t going to be enough to build a new ecommerce website that simply sold their products; this evolution need to be a compelling convergence of store and narrative – brand-commerce taken to the next level.
MAKING CAMO STAND OUT
From the very beginning, Realtree has been in the business of being invisible. A leader in the camouflage market, their unique approach to pattern design started as original concept sketches created in a front yard in 1986. Today, Realtree is a massive business spanning thousands of licensees and multiple evolutions of patterns designed specifically to disappear in a multitude of environments.
So when Realtree wanted to evolve their digital presence and create a new website that would be impossible to miss, they chose SCS as their partner get them there.
Strategy, Web Redesign, UX, E-Commerce