When you’re working with a niche brand like DECKED who so perfectly speaks their audience’s language, it’s essential that you talk the right talk. Because once they catch a whiff of bullsh*t they’ll get spooked and scatter—and you may never get another shot.
All In with Dirk Deckman
Beloved by workers, hunters, fisherman, overlanders and basically anyone with a pickup, DECKED storage systems do for truck owners what sails do for sailors—make you wonder how you ever lived without one. For the drawer system campaign our directive was clear: spread the word far and wide, and don’t forget to have some fun doing it.
Storage Systems Campaign
Positioning, Video Content