West Coast University —

BREATHING NEW LIFE INTO THE DIGITAL EXPERIENCE

Founded in 1909, WCU is a private university headquartered in California with a strong focus on nurturing tomorrow’s healthcare professionals. With locations in Los Angeles, Anaheim, and Ontario California, as well as Richardson, Texas and Miami, Florida, the university has degrees in a range of healthcare subjects ranging from Nursing to Physical Therapy, as well as new MBA programs. The university offers programs on campus and online. As prospective students increasingly conduct research on the web while selecting their university, WCU decided it was time for a digital refresh.

Client

West Coast University

Project

Website Redesign — Beta

Deliverables

Web Strategy, Responsive Website

THE
CHAL
LENGE

A Complex, Content Heavy Website
The current WCU website is content-rich, but with prospective students in a rush to get to the information they need and searching multiple schools the platformed called for a streamlining of the experience that removed duplicate content. A simpler approach to presenting content was required, one with an updated look and feel that would take WCU beyond the competition with a more modern UI.

THE
APPR
OACH

Starting with research into staff and student needs, WCU and SCS mapped out the core requirements for the website, trimming down content in the process. A new design approach evolved, developed to better reflect WCU’s modern identity and present a clean user experience. Together, this work was implemented on a new Content Management System to better allow stakeholders to update information moving forward.

THE
EXPER
IENCE

The new website brings the WCU experience to life with a sleeker menu that makes the site a breeze to navigate. Lifestyle content is presented more boldly, with large social content modals across the site, prominently presenting the University experience. Program landing pages have become cleaner and easier to quickly digest. And more is on the way, with new sections planned for Alumni and Career Services.