"The global pandemic transformed many aspects of consumers lives. But few as pronounced as how we shop..."

"Within 32 months, COVID-19 went from pouring jet fuel on e-commerce to stoking pent-up demand for brick-and-mortar shopping, resulting in a new and dominant consumer behavior: the omnichannel shopper."

The omnichannel shopper is likely to use their phone in-store to learn more information about a product and look for competitive alternatives at other locations.

The new omnichannel consumer has been thrust into relevancy due largely to the effects of COVID-19.

In our latest blog post, "Battening Down the Omnichannel Hatches," SCS Chief Strategy Officer Jeff Roach explains why the blurred lines between e-commerce and brick-and-mortar sales channels are more important now than ever before.

To learn more about the new omnichannel shopper and download the entire ”Battening Down the Omnichannel Hatches" deck, visit our link in bio.

Meta Claus is coming to town, and he’s bringing futuristic tech to spread holiday cheer. Click the link in our bio to see how we leveraged the latest creative tools to bring Jolly Old Saint Nick to life.

We created Meta Claus with Unreal Engine’s MetaHuman creator, and his facial motions were captured using Live Link for iPhone. Bizarre AI holiday cards were generated using Dall·E 2, and holiday music was filtered through the Reaper Digital Audio Workstation. As is true with all labors of love, the cutting room floor was littered with bits, bytes and blunders from additional tools including Jarvis AI Lyrics, Play.ht Synthetic Voices and AI singer Holly Plus.

Visit the link in our bio to watch Meta Claus spread holiday cheer.

“We’re loving the opportunities AI is opening for us,” says John Zegowitz, SCS Chief Creative Officer.” It’s another tool to express our message in a completely unique way.”

Click the link in our bio to see how we brought Meta Claus to life.

It's the Digital Summit in Kansas City at the Kansas City Convention Center this week and SCS is there to present the findings from our Omnichannel study featuring fresh shopper data insights hot-off-the-press #digitalsummit #dskc

Tomorrow, SCS's Chief Strategy Officer Jeff Roach will be presenting new data insights from our recent Omnichannel study at 2:00 pm CT at Digital Summit Kansas City, come join the talk and say hello #digitalsummit #dskc

SCS's presentation Battening Down the Omnichannel Hatches: Best Practices for Retail & B2C Marketers is at Digital Summit tomorrow, Wednesday November 9th at 2:00 pm CT at the Kansas City Convention Center – be the first to find out the surprising insights into how shopping has transformed post-pandemic #digitalsummit #dskc