With economic uncertainty on the horizon, how can technology and creative innovation help brand marketers cut through in 2022 and beyond? Join us for a panel with Orange County’s advertising leaders to see how technology and creativity are forging new paths for business in SoCal and everywhere else.
Our Tech & Transformation panel will be led by agency and brand marketing experts, including representatives from SAP, Giant Bicycle, and Innocean. Equipped with extensive knowledge of traditional and emerging media, these local leaders will unpack how new tech and innovation impact marketing at home and the world over.
Got questions about how to incorporate emerging tech and creative innovation into your business? So do we. Join us online or in person for the Tech & Transformation panel! Learn about new creative and technological possibilities as well as their potential to transform marketing at home and abroad.
Brand Transformation doesn’t mean only digital transformation. It comes to life when creativity, data, and technology come together. Our recent brand film for @baldwinhardware worked to transform the brand creatively, based on data insights that showed opportunity for a vibrant, more youthful, design-led brand. #wearescs #brandtransformation Link in bio.
How do you achieve luxury and prestige on a budget? SCS helped the 75-year-old @baldwinhardware brand come to life as a more global, modern, interior design vanguard by producing Obsession is Good in Bogota. The beautiful people of Colombia brought creativity, passion, and an inspired design focus, stretching marketing budgets farther. #wearescs #brandtransformation Link in bio.
“An obsession of yours fuels an obsession of our own.” How Baldwin hardware turned Obsession is Good into a rally cry for this 75-year-old interior design OG. #wearescs #brandtransformation Link in bio.
Infosys believes that nearly 85% of customer interactions will be managed by AI in the future. We looked at cases from Nike, Vanguard, and Tomorrow Sleep for @forbes to understand how AI could be leveraged by brands today. #wearescs #futureofmarketing #forbes Link in bio.
Gartner predicts that AI will be responsible for creating $3.9 trillion in business value this year alone. That’s $156 million in the five minutes it takes to read this article. How is your marketing department leveraging AI to boost revenue? We have ideas. #wearescs #futureofmarketing #forbes Link in bio.
We wanted to put AI to the test. So we helped @jamesschiefer use an AI engine to write an article for @forbes about how The Future Of Creativity in Advertising is in AI. “This doesn’t mean that human creative is going to be rendered obsolete. But it suggests that as a creative profession, we need to leverage new technology to help brands achieve more.” #wearescs #futureofmarketing #forbes Link in bio.
Thank you to our friends, family, partners, and clients who celebrated the opening of our new Costa Mesa headquarters with us last Wednesday 4/20. We had guests and friends from Orange County’s most notable institutions like the @ocbizjournal, @tcl_usa, @irvinespectrumcenter, @dishnetwork, @activisionblizzard, @weedmaps , and Spectrum Brands, along with clients from @falkentire , partners at @google and Interpret, and even OG ChopShop founder Ken Anderson. You don’t find such a unique blend of talented tech and creative partners just anywhere. Thank you to our OC peeps for all their support 🖤 #wearescs
Thank you @horizonworlds for letting us finally build the ocean-front office of our dreams, and thank you to @adage for featuring our MetaVerse pilot - SCS Beach. We’re excited to be pushing into the metaverse with early trials for our clients alongside our peers at Accenture, Havas, MediaMonks, R/GA, Virtue and more. Check out the link in our bio for more
Creativity remains one of the most powerful tools brands use to reach out to new audiences. Last night, breakout work for three of our clients was recognized as noteworthy at the AAF OC American Advertising Awards. Our FarmCraft project for @johndeere and @pfisterfaucets' Pfits Just Right Campaign won Gold, while @kwikset's Smarter Kind of Simple campaign took home Silver. Thank you to @aafoc for the recognition in this business filled with fun, crazy, talented people! #wearescs #americanadvertisingawards #aafoc