Marketing Daily – Top of the News: Food CPG Brands Lean Into April Fool’s Fibs

April 5, 2021
Consider "The creaminess of Velveeta. Now in skincare." How cheesy is that? Then there's cauliflower-flavored Peeps.

Hemp Beverage Keeps On Truckin’

March 23, 2021
MAD TASTY, a hemp-infused sparkling water brand founded by singer-songwriter of OneRepublic, Ryan Tedders and backed by First Beverage, is embarking on its first ever OOH campaign. MAD TASTY is part of the fairly new and highly saturated category of hemp beverages, so building awareness for the brand is essential.

SCS Helps Discovery Move Massive Content Online

March 9, 2021
Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+
Our Latest Work —

Featured Case Studies

Warner Bros

Warner Bros


Sylvania Automotive

Sylvania Automotive

"Think Farther Down the Road" Integrated Campaign

Boost Mobile

Boost Mobile

"Galactic Thunder Pony" Mobile Gaming App



"Hearthstone Mulligans" Branded Content Series


With over 30 years of experience and legacy in the industry, we reach fans through deep-rooted insights

Youth & Family

We identify how to get moms, dads, and kids excited to engage with our brands and become part of the family


Aspirational and people-driven, we love telling stories that are authentic and relatable to our audience


We’re constantly seeking opportunities to expand the relationship with our audience through innovative experiences


Consideration begins at first glance, so we make packaging, branding and tone of voice a priority to all our CPG clients

Our Culture —


Buongiorno! We helped Italian performance helmet brand launch in North America. With an emphasis on creating a DTC experience designed to highlight Italian racing performance, heritage and research from the famed Team Astana. Prego! #wearescs
SCS worked with @FalkenTire to create five new custom responsive web landing pages for their WILDPEAK and AZENIS tire lines. Designed to inspire, inform and excite, these new landing pages incorporate a rich blend of photography, video, animation, and interactive elements to tell a story unique to each tire. A key part of the customer purchase journey, these landing pages both stand on their own and fit seamlessly into the Falken Tire digital ecosystem, giving every landing page visit a true sense of each tire’s potential. #wearescs
If you need a few laughs (and who doesn’t right now) check out our new campaign work for @deckedusa, with a cameo from a 2,000 lb. American icon: @itsyourbigboy #wearescs
No one’s crying delicious Unicorn Tears over this experience. Looking to build a truly scalable and efficient DTC experience that represented the uniqueness of both their CBD beverage product and brand, @madtasty tapped SCS to migrate their ecommerce experience onto the Shopify platform. Socially and visually inspiring, Mad Tasty’s new Shopify ecommerce site focuses on management simplicity inside a feature rich experience that easily scales, weaving brand story seamlessly into the customer purchase journey. #wearescs
Every day feels like summer when you are in Laguna Beach ☀️ #MyLagunaBeach #wearescs
Inspiration is everywhere if you know where to look. Our whimsical campaign for @pfisterfaucets Ladera gave consumers the spark they needed to DIY their next home renovation. 

That’s #DesignMadeRight 
Door hardware with built-in antimicrobial protection? Sounds like @jamesschiefer’s dream! 🙅🏻‍♂️ 🦠 

Check out our new spot for @Kwikset + Microban. #wearescs
SCS collaborated lock-step with Califia Farms' marketing and web design team to define their digital audience and build a best-in-class DTC website focused on full-funnel optimization. The site is responsive, category focused and optimized for paid and organic search. 

View the site at

Tomorrow, SCS’s President & Chief Strategy Officer @silverstarme will be one of the panelists on’s Go FAsST webinar that will dive into free advertising-supported television and how this latest trend in OTT and Connected TV viewing is shaking up television advertising. Join Jeff and fellow panelists from Fuel TV, IAB and more at 10AM PDT. Click the link in our bio to register. #wearescs
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