SCS IS A BRAND TRANSFORMATION AGENCY
We use data science and creativity to help brands perform.
OUR WORKA media agency, a content studio and a digital shop join forces
We became a start-up with a new model: digital first, data focused, and storytelling oriented
OUR STORYLeveraging marketing intelligence to achieve measurable results
We developed a platform to measure effectiveness and visualize data across all touchpoints
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Although it may seem like DALLΒ·E is still bleeding edge, the AI arms race is moving at a blistering pace. Major brands are now looking for AI integrations to produce inline ads using not much more than text prompts. From Runway ML`s new text-to-video tools to photo animation platforms like D-ID, AI is moving from static visual art to motion; all before many could kick the tires on DALLΒ·E 2.
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Recently, Bill Gates declared AI is βthe most important advance in technology since 1980. Businesses will distinguish themselves by how well they use it.β
The world listened and so are we. SCS is test-driving all new tools and developing creative processes to use them for brand advertising. Our most recent pilot leveraged ControlNet and Kaiber AI platforms to create over 120 AI-generated images and animation in a large collaboration between SCS staff to build a 100% AI video with artistic reimaginings of our logo. Expect AI Producers to create your next TV Ad in the not too distant future.
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How are AI copywriting tools like Chat GPT impacting how SCS marketers work?
"Quick turns are crucial to copywriting relevant content.β Says Copywriter, Schuyler Vanderveen. βAI tools help us generate ideas and fine-tune revisions for clients faster, so we can land on brief and on-trend." Faster, more engaging content? That sounds like a win for our clients and the creative community.
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