Creative & Design Archives

Creative & Design Digital Marketing Marketing

Why Visual Hierarchy is Important for Your Website and Ultimately Your Bottom Line

What is Visual Hierarchy? Visual Hierarchy is the arrangement or presentation of information or elements in order of importance. It is a simple enough concept and is backed by real science. The >Gestalt Psychological Theory is the theory that the…

SCSFebruary 19, 2018

Creative & Design Digital Marketing Insights Marketing

What’s In: Web Design in 2018

If you’re feeling like your website is “sooo 2013” and could use a little refresh, here are some web design trends that won’t leave you begging for a redesign next year. 1. Personalized Experiences With the rise of AI and “smart” everything,…

SCSFebruary 8, 2018

Creative Creative & Design Digital Marketing Insights Marketing

5 Steps Agencies Can Take to Relieve Creative Team vs. Account Team Tensions

Let’s face it. Creatives and Account Managers think a little bit (a lot) differently than each other. While this difference is essential for each agency to be successful, there are times where it causes some tensions in our fast paced…

SCSNovember 13, 2017

Creative & Design Digital Marketing Marketing Strategy

7 Ways to Improve Your Restaurant Presence

I know this subject is very niche, but we have been working with a few Quick Service Restaurant (QSR) chains to help with their local presences digitally and thought it might be helpful to give some ideas for how to…

SCSJuly 12, 2017

Creative & Design Digital Marketing Marketing Strategy

Creating An Experience That The Fans Deserve

After finding a new home in Atlanta in 2014, the College Football Hall of Fame and Chick-fil-A Fan Experience needed some help spreading awareness and increasing attendance. Physical renovations to the Hall were phenomenal (especially the addition of the LED…

SCSApril 20, 2017

Creative Creative & Design Digital Marketing Marketing

Web Design: What’s Trending in 2017?

Each year, several buzzy, new trends come to the forefront of web design. You suddenly feel like you are seeing them incorporated everywhere. 2017 is no different. Here are some web design trends that have caught our eye: No More…

SCSApril 13, 2017

Creative Creative & Design

5 Ways to Elevate Your Instagram Game

I admit it. I’m a bit of a photo snob. I also admit that I hate carrying around my DSLR camera. It’s heavy, it’s bulky and it’s pretty darn obvious when you’re taking a photo. When I was in school,…

SCSMarch 7, 2017

Creative Creative & Design

Why Symbols Matter in Design

On a recent trip to Rio de Janeiro, I was rushing through a busy subway station, trying in vain not to be late for the walking tour. As I glanced around looking for signs to lead me to my destination,…

SCSSeptember 22, 2016

Creative & Design