Five articles that have us buzzing this week The great debate of whether we are in a recession or not continues as uncertainty in daily lives makes a big comeback. As marketers, predicting the future is just part of the…
SCSJune 24, 2022
Five Articles on the Marketing World’s response to the Ukraine Crisis. How the Marketing Industry is Responding to the Ukraine War Through a combination of moral outrage and legal sanctions, the war in Ukraine is driving a mass exodus of…
SCSMarch 12, 2022
Facebook, i.e. Instagram’s parent company, recently hosted its annual F8 conference and had some pretty excited news for all of us Instagram addicted peeps. Feature #1 – The Gang’s All Here! People love to video chat because it makes them…
SCSMay 8, 2018
Did you know that the average load time of a web page is 8.66 seconds, according to MachMetrics? However, John Mueller, Webmaster Trends Analyst at Google, suggests a load time of 2-3 seconds. I don’t know about you, but 8.66 seconds seems like an eternity in…
SCSApril 17, 2018
We all have heard the saying, “Out with the old and in with the new” (especially around the first of the year). With the ever changing world of digital marketing, trends that worked last year – or even last week…
SCSApril 10, 2018
Social media platforms and behavior is sure to change in light of Facebook’s latest scandal. (ICYMI: Cambridge Analytica scraped personal information from nearly 50 million Facebook users.) With the social media juggernaut’s security brought into question, it’s certain to raise eyebrows and…
SCSApril 6, 2018
Something I often hear from other Search Engine Optimization Strategists in the industry is that those who run the big search engines like Google can’t be trusted to help us and our clients succeed. The sentiment is that they’re unhelpful and don’t…
SCSMarch 21, 2018
After posting up at the Ritz in downtown Atlanta for a day full of marketing panels and networking, I could probably write a short novel about all of the insights from the Georgia Marketing Summit. There was a wealth of…
SCSFebruary 21, 2018
What is Visual Hierarchy? Visual Hierarchy is the arrangement or presentation of information or elements in order of importance. It is a simple enough concept and is backed by real science. The >Gestalt Psychological Theory is the theory that the…
SCSFebruary 19, 2018
