SCS

Media Digital Marketing Insights Marketing

Does Page Speed Really Matter?

Did you know that the average load time of a web page is 8.66 seconds, according to MachMetrics? However, John Mueller, Webmaster Trends Analyst at Google, suggests a load time of 2-3 seconds. I don’t know about you, but 8.66 seconds seems like an eternity in…

SCSApril 17, 2018

Media Digital Marketing Insights

Digital Marketing Trends Spring Cleaning for 2018

We all have heard the saying, “Out with the old and in with the new” (especially around the first of the year). With the ever changing world of digital marketing, trends that worked last year – or even last week…

SCSApril 10, 2018

Media Data Digital Marketing Insights Marketing

Google Resources: Looking Inward for SEO Help

Something I often hear from other Search Engine Optimization Strategists in the industry is that those who run the big search engines like Google can’t be trusted to help us and our clients succeed. The sentiment is that they’re unhelpful and don’t…

SCSMarch 21, 2018

Media Data Digital Marketing Insights Marketing

Things We Know But Don’t Believe: 3 Takeaways from the Georgia Marketing Summit

After posting up at the Ritz in downtown Atlanta for a day full of marketing panels and networking, I could probably write a short novel about all of the insights from the Georgia Marketing Summit. There was a wealth of…

SCSFebruary 21, 2018

Creative & Design Digital Marketing Marketing

Why Visual Hierarchy is Important for Your Website and Ultimately Your Bottom Line

What is Visual Hierarchy? Visual Hierarchy is the arrangement or presentation of information or elements in order of importance. It is a simple enough concept and is backed by real science. The >Gestalt Psychological Theory is the theory that the…

SCSFebruary 19, 2018

Creative & Design Digital Marketing Insights Marketing

What’s In: Web Design in 2018

If you’re feeling like your website is “sooo 2013” and could use a little refresh, here are some web design trends that won’t leave you begging for a redesign next year. 1. Personalized Experiences With the rise of AI and “smart” everything,…

SCSFebruary 8, 2018

Digital Marketing Insights Marketing

Should Your E-commerce Site Be Using AMP?

If you’re a retailer you might have heard of AMP, or accelerated mobile pages, and have wondered if the benefits of AMP could substantially increase conversions and help your business. Trust me, you’re not alone. While AMP has been around since October…

SCSFebruary 6, 2018

Media Data Digital Marketing Insights

How Netflix Personalizes User Experience through Machine Learning

One of 2017’s highlights for me was participating in TNW New York. The event was packed with amazing content and inspiring speakers discussing what’s “Now” and “Next” in digital. I was fortunate enough to be one of the thousand attendees who…

SCSJanuary 17, 2018