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The Cookieless Future

Written by Patrick McGinn Digital marketers are losing considerable sleep over the impending shift to a cookieless future. But we are an adaptable and resourceful bunch! Let’s take a moment to prepare ourselves for this bold new frontier and unlock…

SCSAugust 31, 2022

Media Creative Digital Marketing Innovation Insights Marketing Strategy Technology

Painting with Pixels: Tech & Transformation

Painting with Pixels By Audrey Akins Gen Z can be skeptical of the blue sky promises of technology. We were born into a time of great transition, have grown up amidst its growing pains, and now are becoming adults when…

SCSAugust 1, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 93

Photo credit: The Marketing Brew FRIDAY FIVE SOCIAL MEDIA EDITION (again) Written by Anna Clauson Change is guaranteed in the digital landscape. But in recent years, Social Media has felt like the wild west. Between the competition for mindshare between…

SCSSeptember 2, 2022

Media Data Digital Marketing Innovation Insights Marketing Strategy

The Friday Five: Issue 88

Five articles that have us buzzing this week The great debate of whether we are in a recession or not continues as uncertainty in daily lives makes a big comeback. As marketers, predicting the future is just part of the…

SCSJune 24, 2022

Marketing News Uncategorized

Friday Five 83: Ukraine Special Edition 2

No Way Home: One Ukrainian Marketer Leaves Kyiv Last week, we interrupted our usual programming of marketing news and insights to share articles about the marketing world’s response to the crisis in Ukraine. Our ties to Ukraine have enabled us…

SCSMarch 18, 2022

Uncategorized

Friday Five Issue 82: Special Ukraine Edition

Five Articles on the Marketing World’s response to the Ukraine Crisis. How the Marketing Industry is Responding to the Ukraine War Through a combination of moral outrage and legal sanctions, the war in Ukraine is driving a mass exodus of…

SCSMarch 12, 2022

Media Digital Marketing Insights Marketing

Does Page Speed Really Matter?

Did you know that the average load time of a web page is 8.66 seconds, according to MachMetrics? However, John Mueller, Webmaster Trends Analyst at Google, suggests a load time of 2-3 seconds. I don’t know about you, but 8.66 seconds seems like an eternity in…

SCSApril 17, 2018

Media Digital Marketing Insights

Digital Marketing Trends Spring Cleaning for 2018

We all have heard the saying, “Out with the old and in with the new” (especially around the first of the year). With the ever changing world of digital marketing, trends that worked last year – or even last week…

SCSApril 10, 2018

SCS