Social channels may have been built to connect people – but the niceties of it are long gone. Now, social platforms are designed by Big Tech to be data-mining tools, serving up its users as consumers to brands that pay…
adminApril 30, 2021
The whole Creative Team OOO? Sounds like a great idea. Sometimes breaking free from your desk on a not so random Tuesday is the best way to find your inspiration. Especially when it’s to surround yourself in a sea of…
adminNovember 28, 2019
Remember the good ol’ days when brands could post things on social and receive thousands of likes and hundreds of comments (looks around nervously) organically? Oh, and not to mention, there were only two or three major social media platforms…
adminOctober 31, 2019
Quick Tech: Social Media Technology Edition – the What and the Why There are thousands of articles that tell you which technologies you need to be using to make your social media more effective. Without giving you the deep dive…
adminAugust 30, 2019
Do you like taking pictures? There’s a few dozen subscription Apps that can help you out. What about games? Apple Arcade will cost only $4.99/month. Do you like music and video? Toss in Apple Music, Pandora, or Spotify, Netflix and…
adminAugust 28, 2019
“Should we create an App?” seems to be one of the most common questions brand marketers ask themselves for their product, service, campaign or event. And why not? It seems like the logical thing to do as everybody carries a…
adminJune 25, 2019
Social media cadence: why less can be more Organic social media is dead—and has been for a long time. This is not a new fact. However, it seems that brands are still considering their approach to content as if this…
adminMay 29, 2019
Imagine frequenting the same coffee shop and on every visit the barista doesn’t remember you, your order, your preferences, your dairy-free allergy; doesn’t make any recommendations based on your past preferences or likes, but instead makes a limited-time-offer (LTO), dairy-heavy…
adminMay 29, 2019
At 25, I shouldn’t be an intern anymore. At least that’s how I feel when I tell people. After graduating college, I felt social pressure to complete a list of unspoken imperatives: apply your degree; have a career; get your…
adminMay 21, 2019
