Anna Clauson

There is no question that the social space is a roller coaster ride. Just take a look at the average lifespans of a post within a platform. A tweet’s relevancy averages 15-18 minutes whereas a post on TikTok is considered…

The rise of Omnichannel Marketing has sent businesses scrambling in every direction to find the optimal mix of media tactics to attract choosier, flightier consumers. While social media has been and will continue to be crucial to understanding and reaching…