A year of disruptions, fear, and hope has shifted the mindsets of consumers in many ways. As we emerge from the pandemic, we see newly adopted behaviors and attitudes that will stick in the new normal. It's more important than…
Yi ChenMarch 30, 2021
As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…
Jeff RoachFebruary 25, 2021
We're in an era of marketing best practices that has created a sea of sameness. Pick almost any category, look at the Instagram, website, or digital ads from the top three brands, and you're likely to find eerily identical content,…
Jeff RoachFebruary 28, 2020
2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…
Jeff RoachNovember 29, 2019
Digital Media is moving fast. From AI recommendations in Facebook, to predictive performance models and intensive big data and sales analysis, there's a renaissance happening in the world of media that is changing how we do everything. President & Chief Strategy…
Jeff RoachOctober 31, 2019
Small screens are becoming the key space to capture consumer attention. Mobile Internet use continues to rise around the world, accounting for 27% of global media consumption and expected to reach 31% by 2021 according to Zenith. eMarketer observed an…
Sean MacPhedranOctober 31, 2019
“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…
Sean MacPhedranAugust 28, 2019
With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…
Braden BaileyJune 25, 2019
Imagine frequenting the same coffee shop and on every visit the barista doesn’t remember you, your order, your preferences, your dairy-free allergy; doesn’t make any recommendations based on your past preferences or likes, but instead makes a limited-time-offer (LTO), dairy-heavy…
Anthony LiconMay 29, 2019
