Data

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Brand Darwinism in the Age of Extreme Innovation

As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…

Jeff RoachFebruary 25, 2021

Creative Data Digital Marketing Innovation Insights Marketing Technology

How to Transform Your Brand in 2020: Three Areas of Focus That Matters Now

2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…

Jeff RoachNovember 29, 2019

Creative Data Digital Marketing Insights

Thinking Small: Going to Market on Mobile

Small screens are becoming the key space to capture consumer attention. Mobile Internet use continues to rise around the world, accounting for 27% of global media consumption and expected to reach 31% by 2021 according to Zenith. eMarketer observed an…

Sean MacPhedranOctober 31, 2019

Data Innovation Marketing Technology

Conversations with a Toaster – How Artificial Intelligence and IoT will change our brand relationships.

“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…

Sean MacPhedranAugust 28, 2019

Data Digital Marketing Innovation Marketing News Technology

SCS + Georgia Pacific = Retail Magic

With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…

Braden BaileyJune 25, 2019

Data Digital Marketing Insights Technology

Why Brand Marketers Need Personalization

Imagine frequenting the same coffee shop and on every visit the barista doesn’t remember you, your order, your preferences, your dairy-free allergy; doesn’t make any recommendations based on your past preferences or likes, but instead makes a limited-time-offer (LTO), dairy-heavy…

Anthony LiconMay 29, 2019

Data Marketing

The Currency of Passion in an Era of Data

Passion challenges the status quo. It buys the determination to overcome a 101˚ fever and deliver three steals, five assists, seven rebounds, and 38 points to break a tie in game 5 of the ‘97 NBA Finals. It guides an…

John ZegowitzApril 19, 2019