Innovation

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Brand Darwinism in the Age of Extreme Innovation

As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…

Jeff RoachFebruary 25, 2021

Innovation Insights

Navigating 2021: Extreme Innovation in the COVID Era – White Paper Download

Over one year has passed since the pandemic started and consumers have entered into a new tempo of living that revolves around digital content and experience. From entertainment and social activities to shopping and even – with Peloton – exercise,…

Sean MacPhedranJanuary 28, 2021

Digital Marketing Events Gaming Innovation Insights Marketing Technology

THE CES ROUND-UP: WHAT IS 2020 GOING TO BRING OUR WAY IN TECH?

From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots to how AI…

Jeff RoachJanuary 31, 2020

Creative Data Digital Marketing Innovation Insights Marketing Technology

How to Transform Your Brand in 2020: Three Areas of Focus That Matters Now

2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…

Jeff RoachNovember 29, 2019

Data Innovation Marketing Technology

Conversations with a Toaster – How Artificial Intelligence and IoT will change our brand relationships.

“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…

Sean MacPhedranAugust 28, 2019

Data Digital Marketing Innovation Marketing News Technology

SCS + Georgia Pacific = Retail Magic

With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…

Braden BaileyJune 25, 2019

Innovation Insights Marketing Technology

The Changing Face Of Retail & The Future of CX

Since 2015 there have been 68 national retail brand bankruptcies and analysts are predicting more than 75,000 store closures over the next five years. President & Chief Strategy Officer Jeff Roach looks at the trend and the future of customer…

Jeff RoachJune 25, 2019

Content Creative Innovation Marketing News

Mothers Revolutionizes Automotive Maintenance With Two New Spots

It started with Mothers asking us to help them promote their Speed® Line—an entire family of products, each one specifically designed to tackle a different kind of mess and help you get your car back to a showroom shine, blazing fast.…

Ryan HillJune 25, 2019

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