Sean MacPhedran

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Experiential Marketing in the New Normal

With events shut down, experiential marketing has been forced to adapt. Concerts moved to Fortnite, “bars” moved to Zoom and conferences were streamed. Even the experiential marketing behemoth SXSW, brought to you by White Claw, went online with the one-two…

Sean MacPhedranMarch 30, 2021

Digital Marketing Events Gaming Marketing Technology

The Acceleration of Synthetic Experience

“Going outside is highly overrated.” – Anorak's Almanac, from Ready Player One If you told the tale of 2020 to your 2019 self, you’d probably think you were hearing the plot of a science fiction novel. Aptly, it’s been a…

Sean MacPhedranFebruary 24, 2021

Innovation Insights

Navigating 2021: Extreme Innovation in the COVID Era – White Paper Download

Over one year has passed since the pandemic started and consumers have entered into a new tempo of living that revolves around digital content and experience. From entertainment and social activities to shopping and even – with Peloton – exercise,…

Sean MacPhedranJanuary 28, 2021

Creative

COVID’S RAPIDLY EVOLVING IMPACT ON CREATIVE TONE

Whether you’re communicating through social media or a new advertising campaign, the current state of the world means that your customers are in a headspace they haven’t experienced before, and the tone you take is critical. Understand their Mindset An…

Sean MacPhedranApril 7, 2020

Insights

HOW TO INNOVATE IN HELPING CUSTOMERS DURING CORONAVIRUS

As essential service employees continue to go to work for all of us during this crisis, many of your customers are working from home. Families with children are left to juggle the new home office with the stresses of becoming…

Sean MacPhedranApril 7, 2020

Digital Marketing

NAVIGATING CONSUMER DEMAND DURING THE CORONAVIRUS

As COVID-19 sweeps the globe, and countries and counties increase their state of lockdown, the economy is being battered as customers radically shift their behavior and investors lose confidence in world markets. How long the impact will last for remains…

Sean MacPhedranMarch 17, 2020

Digital Marketing Insights

Beyond Brand Purpose: How Advertisers Will Save the World

As Australia burns under record temperatures and Greta Thunberg graces the cover of Time Magazine, it’s hard to think of 2019 as anything but a turning point in global attitudes towards climate change in particular, and sustainability in general. At…

Sean MacPhedranJanuary 29, 2020

Digital Marketing Insights Technology

The Digital Marketing Trends to Master for 2020

From flying cars to missions to Mars, 2020 has often been cited as a year of outsized, futuristic expectations. While both of those futures are here, they’re not quite as far along as filmmakers would have had us believe a…

Sean MacPhedranNovember 27, 2019

Creative Data Digital Marketing Insights

Thinking Small: Going to Market on Mobile

Small screens are becoming the key space to capture consumer attention. Mobile Internet use continues to rise around the world, accounting for 27% of global media consumption and expected to reach 31% by 2021 according to Zenith. eMarketer observed an…

Sean MacPhedranOctober 31, 2019

Data Innovation Marketing Technology

Conversations with a Toaster – How Artificial Intelligence and IoT will change our brand relationships.

“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…

Sean MacPhedranAugust 28, 2019