Why a Web Zero Edition? Things weren’t so bad when we had to use payphones, and the only “Net” part of Netflix was where you told the website what DVDs you wanted the company to send you in the mail.…
Sean MacPhedranSeptember 21, 2022
Scientific American: Are We Already Living in a Simulation? With all the talk of metaverses, digital twins and immersive alternate realities brought to life through computers, it’s easy to imagine a world where we’re just living in a simulation most…
Sean MacPhedranAugust 24, 2022
CoinDesk Envisions Happiness 3.0: Building a Mentally Healthier Internet It’s no secret that the rise of social media has had its share of negative effects on our collective mental health. In a recent study published in the journal Cyberpsychology, Behavior…
Sean MacPhedranAugust 10, 2022
The Importance of Science Fiction in Innovation https://www.youtube.com/watch?v=a2EgfkhC1eo In 1993, AT&T hired famed director David Fincher, fresh off his work on Alien 3, and long before tackling classics like The Game, Fight Club and Facebook exposé The Social…
Sean MacPhedranJuly 27, 2022
American Express Launches AR Treasure Hunt in UK No one can resist the draw of treasure. While Pokemon GO’s 500 million+ downloads and multi-billion revenues certainly sparked a new interest and perspective around exploring the world to find hidden…
Sean MacPhedranJuly 13, 2022
Did One of Google’s AI’s Become Sentient? One of Google’s AI engineers, Blake Lemonie, recently began having very, very in-depth conversations with Google’s chat AI LaMDA. After covering topics from religion to sentience and how the AI perceives its place…
Sean MacPhedranJune 29, 2022
Apple Demonstrates AR/VR Headset to Board of Directors After acquiring VR companies like VRVANA and posting jobs that could only mean support for their new RealityOS, the first “official” acknowledgement of Apple’s AR/VR project seems to have come in the…
Sean MacPhedranJune 1, 2022
Ice Cube’s BIG3 Basketball League Slam Dunks their NFT Strategy Ever wanted to own a sports team? The NFT strategy of BIG3, Ice Cube’s 3-on-3 basketball league, focuses on delivering real utility to buyers by allowing holders to actually own…
Sean MacPhedranMay 18, 2022
Five articles that have us buzzing this week From the rebranding of Facebook to Meta, to the billions of dollars flowing through NFT marketplaces, Web 3.0 and the Metaverse are becoming increasingly important trends for marketers to track and adapt…
Sean MacPhedranApril 8, 2022
