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The Value Of Standing Up For Your Brand’s Values

If there is one thing that the social era has ushered in, it’s the addition of human traits to businesses and corporations. As we continue to progress, brands are having to dig so much deeper into defining and articulating their…

John ZegowitzSeptember 30, 2019

Creative Digital Marketing Marketing News Technology

Welcome to Ottawa’s Oldest New Agency

The doors were open all night, the music was bumping, and drinks were flowing at SCS Ottawa’s first-ever Open House on Thursday, September 19. The event marked a big moment for Ottawa’s oldest new agency, providing opportunity for faces new…

Braden BaileySeptember 26, 2019

Data Innovation Marketing Technology

Conversations with a Toaster – How Artificial Intelligence and IoT will change our brand relationships.

“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…

Sean MacPhedranAugust 28, 2019

Creative Digital Marketing Marketing Technology

Thinking of jumping into the world of digital subscriptions? Evaluate your product first.

Do you like taking pictures? There’s a few dozen subscription Apps that can help you out. What about games? Apple Arcade will cost only $4.99/month. Do you like music and video? Toss in Apple Music, Pandora, or Spotify, Netflix and…

adminAugust 28, 2019

Digital Marketing Marketing

Why Digital Advertising Killed Creativity And How To Make Your Brand Remarkable Again

As digital-marketing media spends balloon to over 56% into Facebook and Google, creativity is under attack. It's time for brands to recognize the impact of these platforms on brand equity and to push for remarkable creative in an unremarkable media…

Jeff RoachJuly 31, 2019

The Value Of Standing Up For Your Brand’s Values

Welcome to Ottawa’s Oldest New Agency

Conversations with a Toaster – How Artificial Intelligence and IoT will change our brand relationships.

Thinking of jumping into the world of digital subscriptions? Evaluate your product first.

Why Digital Advertising Killed Creativity And How To Make Your Brand Remarkable Again

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