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Digital Marketing

A Second Education: Interning At SCS

At 25, I shouldn’t be an intern anymore. At least that’s how I feel when I tell people. After graduating college, I felt social pressure to complete a list of unspoken imperatives: apply your degree; have a career; get your…
May 21, 2019

Social Analytics and the KPI’s that Matter

Social media requires established Key Performance Indicators (KPIs) that speak to both the brand goals and the goals that are achievable through social advertising. As with all marketing, social media feeds the funnel. For brands that do not sell Direct…
April 19, 2019
Digital Marketing

What marketers need to know about AR

Augmented Reality has now surpassed the novelty phase for most. From its humble beginnings of sharing silly face masks with close friends to now trying on a prospective pair of prescription glasses or virtual makeup, visualizing furniture in a home,…
April 19, 2019


SCS surveyed 750 US consumers on how their physical and digital buying habits have changed during the pandemic. These insights and more are presented in Omnichannel Overdrive.

Download the white paper →