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Google’s Updates Are On Fleek

Google recently made a big splash at the 2016 Google I/O Conference (watch a 10-minute recap here) announcing game-changing updates to how we will interact, search and sync up our digital lives. We asked our “Swarmsperts” to break down and highlight how they…

SCSJune 16, 2016

Media Data Digital Marketing Marketing Technology

5 Exciting Features of Google Analytics 360 Suite

While I love the technical aspects of analytics, it’s always more meaningful to me when an area of marketing matures enough to extend its impact to non-technical people. That’s why I’m really excited about several advances that the emerging Google…

SCSJuly 7, 2016

Data Digital Marketing Insights Marketing Technology

To Move to HTTPS or Not to Move to HTTPS? – That is the Question

Is your website making the move to the authenticated and secure HTTPS? Overall, making the move from HTTP to HTTPS is a good decision. But keep in mind that this process can open a can of worms if not handled…

SCSJuly 28, 2015

Media Data Digital Marketing Marketing

5 Pillars of Search Engine Optimization

The Adaptive Role of an SEO We always get the question, “What do you actually do?” This is because, to most people, SEO is something of an afterthought because they do not understand it. SEO is some sort of black…

SCSJune 23, 2015

Media Data Digital Marketing Marketing

Paid Search Automation: 3 Tools That Will Make Your Life Easier

While the creation and management of paid search campaigns will always need a human element as part of the equation, there are a number of ways that some of the more repetitive tasks involved with executing a successful PPC campaign…

SCSFebruary 18, 2015

Media Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 72

Five articles that have us buzzing this week NFTs: How Brands will drive engagement and loyalty in the coming decade For a generation that values its online identity more than its offline identity, NFTs are valuable. Currently, the crypto community…

Chrishaun HoopesNovember 19, 2021

Data Digital Marketing

5 Superhero Powers Derived From Analytics

I would often joke with colleagues about how much more powerful I become with each new Google Analytics account or floodlight tag. Now, after over a decade of analytics, heat mapping, multi-variant testing, and data-driven marketing strategies there’s only one…

SCSApril 4, 2014

Media Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 71

Five articles that have us buzzing this week The business of privacy is booming Due to the growing number of privacy concerns with big tech, consumers and investors are seeking alternative platforms with a privacy-focused business model. Some companies growing…

Chrishaun HoopesNovember 12, 2021

Media Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 70

Five articles that have us buzzing this week Social media comes for QVC Live shopping has been dominated by traditional television networks like QVC and HSN for years until the rise of social media. This year Pinterest, Instagram, TikTok, Snapchat,…

Chrishaun HoopesNovember 4, 2021

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Data

Google’s Updates Are On Fleek

5 Exciting Features of Google Analytics 360 Suite

To Move to HTTPS or Not to Move to HTTPS? – That is the Question

5 Pillars of Search Engine Optimization

Paid Search Automation: 3 Tools That Will Make Your Life Easier

The Friday Five: Issue 72

5 Superhero Powers Derived From Analytics

The Friday Five: Issue 71

The Friday Five: Issue 70

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