A year of disruptions, fear, and hope has shifted the mindsets of consumers in many ways. As we emerge from the pandemic, we see newly adopted behaviors and attitudes that will stick in the new normal. It's more important than…
Yi ChenMarch 30, 2021
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As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…
Jeff RoachFebruary 25, 2021
“Going outside is highly overrated.” – Anorak's Almanac, from Ready Player One If you told the tale of 2020 to your 2019 self, you’d probably think you were hearing the plot of a science fiction novel. Aptly, it’s been a…
Sean MacPhedranFebruary 24, 2021
I’ve met very few people in this career that didn’t bring an enormous level of passion to their job every day. And when a brand shows their passion it comes through clear and authentic, but sometimes it misses its mark…
John ZegowitzFebruary 24, 2021
Over one year has passed since the pandemic started and consumers have entered into a new tempo of living that revolves around digital content and experience. From entertainment and social activities to shopping and even – with Peloton – exercise,…
Sean MacPhedranJanuary 28, 2021
Whether you’re communicating through social media or a new advertising campaign, the current state of the world means that your customers are in a headspace they haven’t experienced before, and the tone you take is critical. Understand their Mindset An…
Sean MacPhedranApril 7, 2020
As essential service employees continue to go to work for all of us during this crisis, many of your customers are working from home. Families with children are left to juggle the new home office with the stresses of becoming…
Sean MacPhedranApril 7, 2020
As COVID-19 sweeps the globe, and countries and counties increase their state of lockdown, the economy is being battered as customers radically shift their behavior and investors lose confidence in world markets. How long the impact will last for remains…
Sean MacPhedranMarch 17, 2020
One of the first messages you see when you walk in to the SCS offices is in the form of a giant mural stating, “Instigators Welcome.” This is a welcome message to ourselves as much as it is to our…
John ZegowitzFebruary 28, 2020
