“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…
Sean MacPhedranAugust 28, 2019
As digital-marketing media spends balloon to over 56% into Facebook and Google, creativity is under attack. It's time for brands to recognize the impact of these platforms on brand equity and to push for remarkable creative in an unremarkable media…
Jeff RoachJuly 31, 2019
With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…
Braden BaileyJune 25, 2019
Since 2015 there have been 68 national retail brand bankruptcies and analysts are predicting more than 75,000 store closures over the next five years. President & Chief Strategy Officer Jeff Roach looks at the trend and the future of customer…
Jeff RoachJune 25, 2019
“Should we create an App?” seems to be one of the most common questions brand marketers ask themselves for their product, service, campaign or event. And why not? It seems like the logical thing to do as everybody carries a…
adminJune 25, 2019
It started with Mothers asking us to help them promote their Speed® Line—an entire family of products, each one specifically designed to tackle a different kind of mess and help you get your car back to a showroom shine, blazing fast.…
Ryan HillJune 25, 2019
SCS worked with Boost Mobile to create their two most recent campaigns. The first "Glitch" introduced the world to "Resting Glitch Face" and the internet took notice. The social reaction was overwhelmingly positive and the spot itself resulted in 50%…
Ryan HillJune 25, 2019
You are the sum of your experiences. No matter how similar you are to any other person, there are innumerable events throughout the span of your life that shape you into a purely unique entity. From that comes a Point-Of-View…
Ryan HillJune 25, 2019
Everything in the creative field has to evolve as digital transforms marketing and the creative brief is no exception. President & Chief Strategy Officer Jeff Roach breaks down his views on the new role of the creative brief. In 2015…
Jeff RoachMay 29, 2019
